SOURCE: Hunter Public Relations

Hunter Public Relations

December 16, 2009 13:32 ET

Food Survey Serves Up Top Food Stories of 2009 and the Decade

Americans Vote Food Safety as Biggest Issue of the Year, Childhood Obesity as Top Concern of Decade

NEW YORK, NY--(Marketwire - December 16, 2009) -  When Americans were asked which were the most memorable food stories of 2009, food health and safety stories topped the list. The seventh annual year-end survey commissioned by Hunter Public Relations, a leading public relations firm specializing in the food and beverage industry, revealed the following as the three most memorable food-related stories of 2009:

#1: Food Safety Concerns
The biggest story of the year was the issue of food safety. From E. coli in ground beef to salmonella poisoning in nuts, thousands of Americans have been sickened, prompting food recalls of everything from baby food to green onions.

  • The Centers for Disease Control and Prevention (CDC) estimates 76 million cases of food borne illnesses occur annually in the U.S.; more than 300,000 persons are hospitalized and 5,000 die.

#2: Newly Poor Swelling Lines at Food Banks
Stories related to the weak economy played a prominent role in 2009. The second biggest story of the year was the increase in demand at food banks, with food pantries opening their doors to rapidly expanding numbers of hungry Americans.

  • Feeding America, the nation's largest hunger-relief charity, reported that requests for emergency food assistance rose by 30% in 2009.

#3: Consumers Cut Food Spending Sharply
The third biggest story of 2009 was also related to the economy, as Americans sharply curtailed spending on food by dining out less, opting for generic products over brand names and choosing to cook at home more. This has significantly hurt sales and profits at many food processors, grocery chains and restaurants.

  • A HealthFocus International study indicated that nearly three-quarters of American shoppers showed a higher level of concern about the cost of groceries this year.

Click here for a complete list of the top 10 food stories of 2009.

TOP FOOD STORIES OF THE DECADE

This decade has witnessed a dramatic transformation in the way Americans shop for, eat and think about food. When Americans were asked to recall the top food stories of the decade, nutritional concerns and food safety garnered the top spots. In the survey commissioned by Hunter Public Relations, a leading public relations firm specializing in the food and beverage industry, Americans voted the following as the three most memorable food-related stories of the decade:

#1: Childhood obesity
With the number of obese schoolchildren continuing to grow year after year, childhood obesity became a major national concern. The FTC and the Department of Health and Human Services continue to urge food companies to develop products that are more nutritious and to review and revise their marketing practices.

  • According to the CDC, 16% of American children -- over 9 million -- are obese.

#2: Mad Cow Disease
Americans felt that Mad Cow disease, which first hit the United Kingdom in 1993 and has infected over 189,000 cattle to date, was one of the most significant food stories of the decade. By October 2009, the human strain of the disease had killed 165 people in Britain and 44 elsewhere.

  • Due to concerns that U.S. livestock regulations lack sufficient rigor, 65 nations have implemented restrictions on importing U.S. beef products.

#3: Rise of Food Safety Concerns
In addition to being the top food story of 2009, food safety was also one of the biggest issues of the decade. Millions of consumers were sickened from E. coli or salmonella poisoning in their foods, and hundreds of worldwide recalls have been issued.

  • This current Hunter Public Relations survey found that Americans ages 55+ were far more likely than other age groups to select food safety as the most significant story of the decade.

Click here for a complete list of the top 10 food stories of the decade.

ABOUT THE SURVEY
The seventh annual year-end food survey was commissioned by Hunter Public Relations, one of the nation's leading public relations agencies serving the food and beverage industry. Hunter PR enlisted Wakefield, an independent market research firm, to survey 1,000 Americans aged 18+ via an email invitation and online survey. Results of the sample are subject to sampling variation. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

RELATED LINKS
Food Safety
Newly Poor Swell Lines at Food Banks
Consumers Spend Less on Food

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