SOURCE: FoodShouldTasteGood

November 27, 2007 08:00 ET

FoodShouldTasteGood™ Names Jamie Borteck Director of Marketing

NEEDHAM, MA--(Marketwire - November 27, 2007) - FoodShouldTasteGood™, an all-natural corn tortilla chip company, announced today the hiring of Jamie Borteck as director of marketing. At FoodShouldTasteGood™, Borteck will oversee all aspects of marketing including branding, public relations, consumer relations and overall strategy.

"Jamie's history in the industry and accomplishments are unparalleled," said Pete Lescoe, founder and CEO of FoodShouldTasteGood™. "His experience and wealth of knowledge is invaluable to our company and we greatly anticipate his future work here at FoodShouldTasteGood™."

Borteck brings over fifteen years of marketing experience to FoodShouldTasteGood™. He spent the last seven years at the Kraft Food Company where he most recently served as the senior brand manager to the Back to Nature brand. While at Kraft, Borteck made his mark during several assignments, ranging from a three-year new products pipeline as global snacking innovations manager, consecutive record growth years as brand manager on Chips Ahoy!, and new business creation and commercialization of Nabisco's 100 Calorie Packs, which won an IRI Pacesetter award and created a whole new growth segment in the snacking industry. Prior to his accomplished work at Kraft, Borteck worked at the Pepsi-Cola Company, North Castle Partners, and BBDO, where he fostered his marketing knowledge and skills into the food industry.

"I joined the FoodShouldTasteGood™ team because I believe in the people and the product," said Borteck. "Pete is a great leader and the board has a tremendous amount of knowledge and experience -- an all-star team and incredible culture is being built. I know consumers will love these high-quality chips because of the real, all-natural ingredients and the simple and clean packaging. The in-market performance is top notch, and it's an exciting time to chase the upside. I look forward to seeding the brand and growing the business to new heights."

Borteck earned a Bachelor of Business Administration degree at the University of Michigan in Ann Arbor, as well as a Master of Business Administration from Duke University in Durham, N.C.

About FoodShouldTasteGood™

FoodShouldTasteGood™ was founded in 2005 by Pete Lescoe, with a mission to produce unique, great-tasting food using pure, wholesome ingredients. Based in Needham, Massachusetts, FoodShouldTasteGood™ corn tortilla chips are made with the natural flavor components baked into the chips, and are available in four distinctive flavors: Multigrain, Jalapeño, Olive, and Chocolate. Absolutely free of trans fats, cholesterol, and any artificial ingredients, FoodShouldTasteGood™ tortilla chips are sold in 6-7ounce bags nationally at Whole Foods Market, locally in fine grocery and natural foods stores, and through the company website. For more information, visit

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