SOURCE: FoodShouldTasteGood

October 05, 2007 08:00 ET

FoodShouldTasteGood™ Wins "Best New Food Product" at Natural Products Expo East

Multigrain Variety Awarded Top Honor at Natural and Organic Products Trade Show

NEEDHAM, MA--(Marketwire - October 5, 2007) - FoodShouldTasteGood™, an all-natural corn tortilla chip company, won "Best New Food Product" for its Multigrain variety at last week's Natural Products Expo East. With over 25,000 attendees and over 1,790 exhibits, Expo East is the largest natural and organic products trade show and conference on the East Coast.

As part of Expo East's New Products Pavilion, the 5th Annual New Products Showcase Awards honored new product introductions in food, personal care/health & beauty, supplement/herbs, green/environmentally friendly, innovation and packaging. As the winner of the food category, FoodShouldTasteGood™'s Multigrain tortilla chips were selected by retailers, distributors and industry professionals who recognize outstanding and innovative products of tomorrow.

"We at FoodShouldTasteGood™ are thrilled to receive the 'Best New Food Product' award from Expo East," said Pete Lescoe, FoodShouldTasteGood™ founder and CEO. "Expo East represents the best of the best in the natural products industry and we are more than honored to be recognized. We are dedicated to producing unique, exciting and delicious chips made with the very best natural ingredients, and this award is confirmation that we are getting it right!"

FoodShouldTasteGood™ produces a line of unique, natural corn tortilla chips, made with their flavor components baked into each individual chip. Available in 6-7 ounce bags in four distinctive varieties, Multigrain, Jalapeño, Olive, and Chocolate, FoodShouldTasteGood™ tortilla chips are free of gluten, trans fat, cholesterol, preservatives and artificial ingredients.

About FoodShouldTasteGood™

FoodShouldTasteGood™ was founded in 2005 by Pete Lescoe, with a mission to produce unique, great-tasting food using pure, wholesome ingredients. Based in Needham, Massachusetts, FoodShouldTasteGood™ corn tortilla chips are made with the natural flavor components baked into the chips, and are available in four distinctive flavors: Multigrain, Jalapeño, Olive, and Chocolate. Absolutely free of trans fats, cholesterol, and any artificial ingredients, FoodShouldTasteGood™ tortilla chips are sold in 6-7 ounce bags nationally at Whole Foods Market, locally in fine grocery and natural foods stores, and through the company website. For more information, visit

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