SOURCE: Foodbuzz

Foodbuzz

August 19, 2010 09:55 ET

Foodbuzz Ranked #1 Online Food Property According to Quantcast

Food Blog Community Harnesses Social Media and Quality Online Food Content to Surpass FoodNetwork.com and Allrecipes.com for Top Spot

SAN FRANCISCO, CA--(Marketwire - August 19, 2010) - Foodbuzz, the largest online food community, is now the number one online food property -- surpassing FoodNetwork.com and Allrecipes.com -- according to Quantcast, a third-party traffic measurement service.

Foodbuzz has signed exclusive partnerships with more than 4,000 editorially vetted, high quality food bloggers and now reaches more than 11.4 million global unique users monthly. These accomplishments mark two significant milestones for three-year-old Foodbuzz as it becomes the largest food social media outlet and most compelling brand engagement solution for advertisers looking to execute influential and memorable marketing campaigns online.

"Surpassing 11 million users and 4,000 food blog partners demonstrates the extraordinary momentum of the 'long tail' of food publishing online, and confirms that our brand engagement model is quickly overtaking traditional online media solutions," said Ben Dehan, founder and CEO of Foodbuzz.

Visitors to Quantcast.com can view that Foodbuzz reached 7.1 million domestic unique users this month, surpassing FoodNetwork.com at 6.8 million and Allrecipes.com at 6.2 million to become the number one online food property.

"Accurately measuring the 'long tail' remains a challenge for traditional, panel-based online measuring services, but we believe that Quantcast, with their beacon methodology, provides accurate measurement of these small publishers who are rapidly becoming the voice of the web," said Charlie Speight, Chief Technology Officer at Foodbuzz.

Foodbuzz is now the clear leader in food content aggregation and community development, creating a dynamic content hub fueled by 4,000 passionate and active food blog publishers writing and sharing about food-related topics everyday.

Brands can interact with the Foodbuzz community through a "Buzz Package" -- a three-pronged brand marketing solution that combines blogger outreach, content sponsorship and contextual display advertising to provide high impact brand engagement and ROI.

For more information about Foodbuzz visit www.foodbuzz.com. Visit our Facebook Fan Page at www.facebook.com/foodbuzz or follow us on Twitter at www.twitter.com/foodbuzz.

About Foodbuzz Inc.
Foodbuzz is the largest online food community and the fastest growing food property on the web reaching 11.4 million people each month, according to Quantcast. Foodbuzz has exclusive partnerships with more than 4,000 food bloggers, and provides a social media platform for users around the world to interact and share their food experiences. The company also partners with hundreds of brands to provide a comprehensive brand engagement platform featuring contextual display advertising, content sponsorships and blogger outreach. With over 3 million food blog posts curated by its blogger community, Foodbuzz has quickly become the essential resource for anyone looking for the best food content online -- real people, real food, real time. The company is based in San Francisco.

Contact Information

  • Media Contact:
    Casey DePalma
    212-575-4545
    Linden Alschuler & Kaplan, Inc. Public Relations