SOURCE: Harte-Hanks


April 29, 2010 10:31 ET

For the First-Time Ever, Readers Can Use Twitter to Submit Free Mother's Day Announcements in the California PennySaver

Deadline for Submitting #msgtomom Tweets Is Thursday, April 29 at 4 pm PDT

BREA, CA--(Marketwire - April 29, 2010) -'s print publication, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (NYSE: HHS), has launched a new promotion dedicating a section in the print publication to messages to Mom. 

For the first time ever, readers can send their Mother's Day greeting using Twitter. These free Mother's Day ads will be published and sent out to their specified region the first week of May, right before Mother's Day on May 9th. Greetings can be placed through the phone, fax, or traditional mail, and now, using Twitter.

"Twitter's short-form content matches perfectly with's print announcements. For almost 50 years, the PennySaver has included short messages from readers and Twitter is a new way for our millions of readers to take advantage of one of the most popular sections of our publication," says Loren Dalton, president of

Twitter's platform allows users to send messages in 140 characters or less which typically fits within the 15-word, 3-line message limit that has in print.

Tweets must include a valid California zip code and the hash tag, #msg2mom. will monitor the #msg2mom feed for messages and publish messages, subject to space limitations, in the zip code provided.

This is the first in a series of integrated Twitter/Print campaigns that will be launching throughout the year.

Visit the blog for more information on the Mother's Day promotion.

For examples of tweets, see the #msg2mom feed. is one of the largest single publications in the U.S. The print version of has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of , its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. and Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.

About Harte-Hanks

Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at

Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulation each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers' printed publications and online through the™ and™ websites. and are recognized leaders in geographic and demographic targeted marketing solutions. In print, and provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the Web, and are online advertising portals, bringing buyers and sellers together through our online products, including local classifieds, business listings, coupons, special offers and Power Sites™. Power Sites are templated web sites for our customers, optimized to help small/medium sized business owners establish a web presence and improve their lead generation. Visit us online at or

Contact Information