SOURCE: Innovative Food Holdings, Inc.

June 15, 2010 12:00 ET

For The Gourmet Inc. and Announce e-Commerce Partnership

MONTCLAIR, NJ--(Marketwire - June 15, 2010) -  Today, For The Gourmet Inc.( -- a wholly owned subsidiary of Innovative Food Holdings, Inc. (OTCBB: IVFH) and the most comprehensive chef managed online resource for the highest quality gourmet foods -- and ( -- the most comprehensive chef-managed online resource for professional culinary content and community -- announce the launch of a strategic partnership between and For The Gourmet Inc. The partnership includes the launch of a branded For The Gourmet Pro store on, as well as ongoing discussions on a variety of e-commerce and content related initiatives.

The online store, found at (, features For The Gourmet Pro's full line of over 1,500 hard to find gourmet ingredients and origin-specific products all targeted at the professional chef. The products in the store include:

  • Internationally & Domestically Sourced Cheeses
  • 100+ Top Quality Chocolate Offerings
  • Full Selection of Edible Flowers, Herbs and Micro-Greens
  • Hard to Find Meats & Proteins
  • Seasonal Seafood & Highest Quality Domestic Caviars
  • 100s of Specialty Items including Truffle Products & Fruit Purees
  • Full line of Gluten Free Products
  • Weekly Updated Produce Inventory

Lisa Brefere, CEO of GigaChef, noted, "We are pleased to partner with a leader in the chef targeted gourmet food space and are excited by the launch of For The Gourmet Pro on Only chefs understand the needs and drive of fellow chefs and we're excited to present this exciting new offering to our community of members."

About's mission is to turn the culinary world digital in an intuitive and user friendly way. The site is dedicated to the proliferation of information and tools which will make the lives of those who cook easier; offering an online resource for chefs and home-cooks alike is an integral part of that mission.

About For The Gourmet

For The Gourmet Inc.'s affiliated companies have years of experience offering a full line of gourmet food products to professional chefs in some of the most exclusive restaurants and hotels across the United States.

Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc. (OTCBB: IVFH

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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