SOURCE: Jenny Craig

August 04, 2008 10:53 ET

For Those in Search of Perfection, Jenny Craig Says: Embrace Your Ideal Size

New Contest Awards Those Who Find Success by Defining Their Personal Ideal

NEW YORK, NY--(Marketwire - August 4, 2008) - Realizing that one size does not fit all, Jenny Craig is launching The Ideal Size Challenge, an opportunity for consumers to tell us what their Ideal Size is and what it means to them.

Women are constantly wrestling with body image, and are often discouraged when their body doesn't look exactly like what the media will have us believe is ideal. However, subtly and slowly, a new crop of beauties is proudly emerging, embracing their curves. Just look at Season 10 winner of America's Next Top Model, Whitney, a so-called "plus-sized" model. Or, Emmy award winner, America Ferrera, who hasn't succumbed to the Hollywood pressure to be a size 2.

In light of this change, Jenny Craig is collecting videos and essays with photos looking for compelling stories about how men and women achieved their ideal size, whether they are still on the journey, or taking the first step to their ideal size. Participants can go to to answer: What is your Ideal Size and what does it mean to you?

Three grand prize winners will be selected for a chance to participate in a national TV commercial with Jenny Craig spokesperson, Valerie Bertinelli. They will also receive an all expense paid trip to Los Angeles to meet Valerie, $1,000 cash, and a free one-year program reimbursement. Ten finalists will receive a free one-year program reimbursement.

Jenny Craig star clients Queen Latifah and Valerie Bertinelli each have their own definition of Ideal Size. For Valerie, it was about being a "size confident." And for Queen Latifah, it's about being a size "healthy." Everyone has a unique story and Jenny is looking forward to hearing them all!

The Ideal Size contest runs through August 31, 2008. For more details click here.

About Jenny Craig:

Recognizing one size does not fit all when it comes to health and nutrition, weight management leader Jenny Craig has introduced YourStyle®, a tailored, flexible plan that maximizes Jenny Craig's hallmark one-on-one support with a comprehensive approach to Food, Body and Mind -- the three essential components of successful weight management.

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