SOURCE: Jorn and Price Marketing

Jorn and Price Marketing

January 29, 2010 17:38 ET

Ford Dealer Posts 60% Sales Increase in 2009, Credits Online Marketing

ATLANTA, GA--(Marketwire - January 29, 2010) - Atlanta Ford, Sandy Springs Ford is dominating the Atlanta Ford dealers in vehicle sales results. In the past year, Sandy Springs Ford car sales are up 60% and CSI (consumer satisfaction index) scores are through the roof. The GM responsible for this incredible feat had this to say about the cause of their success:

"Since changing our internet service vendor to JP Automotive Marketing, we have focused entirely on website and online marketing. Our sales have increased by 60% in 2009 over 2008. Our customers are happier and our CSI scores are over 95%. We are hitting similar sales numbers to past years when the economy was flourishing. Our aggressive online pricing strategy combined with a strong Internet presence is directly responsible for the increase in sales." -- Brian Logun, GM, Sandy Springs Ford

SEO (search engine optimization) is an important part of Sandy Springs Ford's online strategy. General Sales Manager, Steve Ferenczy, had this to say:

"At Sandy Springs Ford, we take great pride in providing the highest quality vehicles and the best sales experience in Atlanta. When a prospective buyer is actively searching on Google for a term such as used Mustang Atlanta, or used Ford Atlanta, we want to be there. Our customers come back, if the customer can't find us in the first place, we don't get an opportunity to earn their loyalty. Our strong profile online is producing quality leads and sales at an amazing rate." -- Steve Ferenczy, GSM, Sandy Springs Ford

Sandy Springs Ford chose JP Marketing to provide their website and internet marketing services. Christian Jorn, the President, had this to say about Brian Logun's strategy:

"These guys have the right idea about marketing their dealership online; today's online consumer wants full disclosure on the website, including price. Sandy Springs Ford is dominating the Atlanta market largely because they are honest and they treat their clients to world class service and the right price." -- Christian Jorn, President, JP Automotive Marketing

Jorn and Price Marketing provides proven web marketing systems to franchise and independent car dealers across the county. Dealership principals and owners that see the value in owning their market in organic Google search results should contact JP Marketing right away as many areas are already protected by exclusivity agreements.

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