SOURCE: Jorn and Price Marketing

Jorn and Price Marketing

February 06, 2010 15:21 ET

Ford Dealer in Delaware, Willis Ford, Bucking the Trend and Selling Cars

SMYRNA, DE--(Marketwire - February 6, 2010) - Delaware Ford dealers revel at the launch of Willis Ford's revolutionary new web system. Smyrna car dealers have been struggling to sell new vehicles, but Santosh Viswanathan, VP of Willis Ford, has discovered a solution for difficult times and continues to turn big profits every month. On January 1, JP Automotive Marketing delivered a brand new website for Santosh who has redirected his attention to improving the quality and selection of his used cars and creating a solid online profile.

"Ford Dealers in Delaware are seeing new car sales down across the board; however the used car market is very strong. I've focused my ad spend where it counts, online. When Christian Jorn spoke at our NADA meeting I knew that search engine optimization would be the future for car dealers. The transition to JPM's services was very smooth, our website is amazing, and we have seen an significant increase in Internet sales already."

-- Santosh Viswanathan, VP Willis Ford, Smyrna DE

Willis Ford chose Jorn and Price Marketing for SEO with the goal of increasing the number of targeted leads from Google's search network. Fortunately, Willis Ford has a reputation for excellence and has been delivering world class service for many years. Cindy Pangburn is head of the Internet department and was intricately involved in the design of the website.

"The support staff at JP Marketing is incredible, it's nice to have one company that handles it all, the switch from our previous provider was quick, and adjustments along the way have been handled quickly and professionally. Now I'm busy selling cars."

-- Cindy Pangburn, ISM, Willis Ford, Smyrna DE

"Santosh and Cindy have the right idea about marketing inventory online. For many years Willis Ford has earned a solid reputation for honesty and respectful service to Delaware and Maryland. Now that we are building a strong online profile for the dealership, well, it's a good day at the office."

-- Christian Jorn, President, JP Marketing

JP Automotive Marketing offers proven web solutions to franchised dealers across the county. Principals and owners that see value in owning organic Google search results should contact JPM right away as many areas are protected by exclusivity agreements.

Christian Jorn can be reached at (866) 319-4745 or through

Contact Information

  • Christian Jorn
    (866) 319-4745