SOURCE: Jorn and Price Marketing

JP Marketing, JP Automotive Marketing

February 02, 2010 18:40 ET

Ford Dealerships in Florida Covet Santa Fe Ford's All Time Record Month

GAINESVILLE, FL--(Marketwire - February 2, 2010) -  Gainesville Car Dealership, Santa Fe Ford posted a record used car month in January. Competing directly with Gainesville car dealers and located 20 minutes north of Gainesville, after 22 years in business, Santa Fe Ford broke a record for used cars sold in the month of January. The VP responsible for this turn around had this to say about the change that has led to their success.

"Since switching to JP Automotive Marketing for Internet services we have seen an incredible bulk of high quality Internet leads come in month after month that are converting into sales at the highest rates. January has always been an off month for us, but this month, thanks to our incredible web presence, we sold 82 used vehicles. With new vehicle sales off across the board it's very nice to be seeing steady profits in our used car department, and it's all coming from the web."

Greg Waitcus, VP Santa Fe Ford

Santa Fe Ford chose JP Marketing for website and Internet marketing services. Christian Jorn, the President, had this to say about Santa Fe Ford's success.

"Greg and Randy have the right idea about online marketing. Today's online consumer wants to see full disclosure on the website, including price. Santa Fe Ford is dominating the Gainesville market largely because they are honest people and they treat their customers to world class service at the right price."

Christian Jorn, President, JP Automotive Marketing

An important part of Santa Fe Ford's online strategy is search engine optimization. Internet Sales Manager, Randy Holt, had this to say.

"When someone is actively searching on Google for a term such as Gainesville used cars, or Ford Dealerships in Florida, we want to be there. Our customers come back, if they don't find us in the first place, we don't get the opportunity to earn their loyalty. Our high visibility online gives us the one shot we need."

Randy Holt, ISM, Santa Fe Ford

Jorn and Price Marketing offers proven web systems to franchise car dealerships across the county. Dealer principals and owners that can see the value in owning their market in organic Google search results should contact JP Marketing right away as many areas are already protected by exclusivity.

Christian Jorn can be reached on (866) 319-4745 or

Contact Information