SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 27, 2010 21:26 ET

Ford-Firestone Insider Reveals Hard-Won Lessons and Seven Crisis Response Steps for PR in the Web 2.0 Era

Bulldog Reporter's PR University Presents a New Webcast Thursday, February 4, 2010

OAKLAND, CA--(Marketwire - January 27, 2010) - PR pros looking to learn and master the new rules of crisis management in today's 24/7 online world where instant reaction rules the day must attend this new PR University webcast titled: "Red Alert! Ford-Firestone Insider Reveals Hard-Won Lessons and Seven Crisis Response Steps for PR in the Web 2.0 Era."

This exclusive PR University webcast takes place on Thursday, February 4, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featured presenters:

Jon Harmon, Founder, Force for Good Communications; Author, "Feeding Frenzy: Inside the Ford-Firestone Crisis"; Former Vice President, Navistar International (headed crisis media relations at Ford Motor Company during the Firestone tire crisis)

James E. Lukaszewski, Chairman and President, The Lukaszewski Group, Inc.

In this 90 minute, crisis communications webcast Jon Harmon will use the Ford-Firestone case study to share his hard-won crisis response lessons -- and show PR Professionals how they and their team can similarly master damage control in today's Web 2.0, multi-dimensional communications environment. PR Professionals will also come away with proven principles that will enhance their ability to be a trusted strategic advisor, get called to the table earlier and be heard when it counts most.

Here's what PR pros will take away from this event:

--  Avoiding the Media "Feeding Frenzy": What to do when the media calls
    about bad news -- plus proven tactics for neutralizing "media savvy
--  Ford-Firestone Crisis Lessons: Tips for dealing with everything from
    "Congressional circus acts" to messaging for execs when bad news strikes
--  Rules for earning a seat at the table -- six things bosses expect of
    trusted strategic advisors in bad times
--  Risk Assessment Tools: An "Exposure Management Template" PR Pros can use
    immediately to enhance their credibility with management and forecast
    impending problems earlier
--  Readiness Planning Tips: How to test their responses through operational
    processes and drills
--  Crisis Checklists: Step-by-step guidelines to shepherd management through
    dramatically bad situations
--  How to answer tough, touchy, sensitive and emotional questions -- plus
    how to deal with irrational people, groups and ideas
--  Communicating confidence no matter the crisis -- plus how to execute
    simple, sensible, constructive and positive responses to tragic events
--  Acting with integrity -- the crisis response methodologies designed to
    help theirorganization do the right things first and fast
--  Key questions every communicator must ask and answer when faced with bad
    news announcements
--  Web 2.0 Update: How to demonstrate the value of social media and 24/7
    online response -- from Twitter to YouTube -- in a management emergency
--  Bad News Blunders to Avoid: Seven ways bosses stay in trouble -- plus
    common perils, pitfalls and bad news pitfalls to avoid at all costs
--  Best and Worst Practices: Real-life techniques and secrets of
    organizations who have been successful in communicating bad news -- plus
    lessons from those who blew it big time

For more details, go to conference home page.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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