SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

June 15, 2010 15:04 ET

Ford Motor Company Dominating the Competition

Jumpstart Automotive Group Says Ford Trumps Primary Competitors Like Chevy, Toyota and Honda

SAN FRANCISCO, CA--(Marketwire - June 15, 2010) -  Jumpstart Automotive Group, a leading automotive marketing and publishing network, today announced that Ford has officially separated from the rest of the automakers, trumping primary competitors like Chevrolet, Toyota and Honda across Jumpstart's portfolio of 11 automotive shopping websites.

In May 2010, Ford's share of shopping across the Jumpstart Automotive Group properties, including Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver and Road & Track, was 10 percent greater than Chevrolet. Ford now maintains its spot as the number one most shopped and researched brand across the Jumpstart channel, which boasts an average of 13 million monthly automotive shoppers and enthusiasts. According to Jumpstart, Ford earned its number one position roughly midway through 2009, but finished the year only one percent greater than Chevy. In May of this year, it stretched its lead to 10 percent.

"Ford's 2010 surge reflects continuous improvement of the automaker's brand perception and awareness," said Joe Kyriakoza, Vice President of Marketing Communications at Jumpstart. "Ford vehicle redesigns and refreshes, as well as the development of industry-leading technologies like Sync, have helped the company resonate exceptionally well among consumers." 

It appears the shopping patterns observed by Jumpstart are translating into sales activity, with Ford enjoying a 30 percent growth in sales from January through May 2010, compared to that same timeframe last year. Vehicles like Ford Focus, Ford Taurus and Ford Fusion are challenging the historic segment leaders, while Ford's F-Series continues its domination among competitive brands with a 35 percent sales growth from January to May of this year.

Kyriakoza says Ford's successful run has occurred despite the fact that the red-hot Fiesta has yet to arrive in U.S. dealerships. The interest and buzz associated with Fiesta has been staggering, thanks to Ford's plan to begin generating awareness of the vehicle 18 months prior to its availability to consumers via the Fiesta Movement.

On Jumpstart's properties, Fiesta has seen activity soar by 71 percent in last month versus its overall 2010 average, significantly ahead of segment leaders like Honda Fit, Chevy Cobalt and Toyota Yaris. Fiesta's audience gains have also effortlessly surpassed other buzz-worthy upcoming launches like Nissan Leaf and Chevy Volt.

According to Kyriakoza, Jumpstart's diverse and distinct third-party shopping properties offer the company's Strategic Insights Team the ability to measure the usage patterns and shopping trends of over 13 million in-market shoppers and influencers per month, demonstrating a relevant proxy to true market conditions.

"Not only can we monitor the online behaviors of millions of automotive shoppers and enthusiasts, we can tie those behaviors into what's happening at the retail sales level. At this trajectory, it will be interesting to see how Ford rounds out 2010 and how it positions itself for continued growth into 2011."

About Jumpstart Automotive Group
Jumpstart Automotive Group, part of Hachette Filipacchi Media U.S., is an expert automotive marketing company. It represents the broadest and most diverse audience of in-market car shoppers across 11 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup.com, U.S.News.com, HybridCars, CarGurus, and TrueCar. Fueled by a passion for performance, the Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insight products. For more information, visit JumpstartAutomotiveGroup.com.

Contact Information

  • Contact:

    Jennifer Lange
    Jumpstart Automotive Group
    (949) 916-4820
    Email Contact