December 28, 2007 14:23 ET

Forecast calls for snow - thousands could get free trips!

itravel2000, Canada's largest online travel retailer is hoping the weather networks forecast for snow on January 1st will become a reality.

Attention: Assignment Editor, Environment Editor, Lifestyle Editor, News Editor, Travel/Tourism Editor TORONTO/ON, DECEMBER/28/2007 MEDIA ADVISORY--(Marketwire - Dec. 28, 2007) - In the largest ever travel promotion in Canada, if it snows more than 5 inches on January 1st tens of thousands of Canadians, who booked their winter vacations with itravel2000 will get their trips for free!

"All signs are indicating snowfall at our snowpoints for New Years day and we'll be ready," notes Jonathan Carroll, President, itravel2000. "The excitement is building and we're really hoping we get to write a lot of cheques so our customers get their trip for free."

Canadian consumers who booked their qualifying vacation with itravel2000 qualified based upon where they live in Canada and there are four snow measurement points across Canada: Calgary, Toronto, Montreal and Halifax. "To date we have handed out 10s of thousands of rulers -- but we will leave it to the experts at Environment Canada to do the official measurement for us" says Carroll.

If it snows, consumers will be reimbursed for the retail price of their package vacation, flight or hotel upon their return. To be eligible, Canadians booked their package vacations, hotel or flight by midnight December 7th, 2007 for departures up to April 30, 2008.

The 'Let it Snow' & 'Let it Snow Mexico' programs are covered by WeatherBill, the world's only online weather risk management service that allows business to protect revenues from the effects of bad weather. itravel2000 has taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.

About itravel2000
travel2000 is Canada's largest independent travel company and operates one of Canada's busy travel web portals which is supported by over 100 sales agents in their call center located in Mississauga Ontario.

/For further information: For media information, please contact

Brad Miron
VP International Sales & Marketing Development,
p: 1.519.835.9610

Contact Information

  • Brad Miron, VP International Sales & Marketing Development,, itravel2000
    Primary Phone: 519-935-9610