November 27, 2007 15:20 ET

Former AOL Exec Creates -- Free Funeral Planning, Notification and Tribute Service Site Merges Memorial and E-Commerce for Highly Personalized, Dignified Experience

BOSTON, MA--(Marketwire - November 27, 2007) - Former AOL and Time Warner executive Sam Tharp today formally announced the availability of, the only free, national funeral planning, notification, and tribute service dedicated to a fast, efficient and dignified experience.

"The devastation of losing a loved one is overwhelming. was created to help people who, in their time of grief, must manage a major end-of-life event, by allowing them to celebrate a life and mourn the loss of it in an informative and supportive environment," said Founder and President Sam Tharp. " is at the forefront of how the Internet is changing the way people grieve, honor and plan end-of-life events by merging two distinct categories -- immersion memorial sites and online sellers of funeral products or e-commerce sites."

Through's free, one-stop, yet compassionate approach, people may plan a funeral; notify family and friends, and pay tribute in an efficient and meaningful manner.

" has been an invaluable source of healing for our family. We continue to monitor my nephew's tribute page for updated messages. And on the more difficult days, has provided a comfortable place for my family to express and cope with our pain. Thanks for being such a blessing to us all," user Elizabeth.*'s highly personalized rich media and e-commerce features provide a free, one-stop, yet compassionate resource.

-- Create a highly personalized tribute page with uploaded video, photos, writings and more.

-- Create an Tribute Timeline by posting a timeline of a deceased individual's life.

-- Purchase bereavement gifts such as flowers and sympathy cards through community forums and tribute pages are the most popular areas of the site.

"Otrib has been a great help to me in coping with the loss of my Son. I have met and made quite a few good friends on who are going through the exact same thing as I am. We all know first hand the pain, anguish, and despair caused by the loss of our children. On your worst days, there is always someone who will listen and help you deal with it. On your better days you get to help someone else through their worst day and in so doing help yourself," user Sara.*

How helps users manage end-of-life events: is the only free, funeral planning, notification and tribute service dedicated to the fast, efficient and dignified planning and posting of funeral details and tributes.

-- Post a free funeral notice in less than four clicks, 24 hours a day, 7 days a week. All guest book comments are reviewed and approved by the tribute account manager.

-- Use the Directory to guide you through detailed local and national funeral service providers with consumer rated feedback.

-- Search's user feedback ratings for informed, one-stop, funeral-related planning and bereavement gift purchases.'s users inform you of which "end-of-life" companies are good and those that are less than reputable.

-- Use the 'Notify Family and Friends' feature to email listings to friends and family.

-- Experience a supportive and informative online community environment for the honorable recognition of those who've passed away.

-- Search for funeral announcements and tribute pages when doing research (genealogy, etc.).

-- Check out's library of helpful articles and tips, such as Burying a Friend, Human Diamonds and "Green" burials.

About is the only free, national funeral planning, notification and tribute service dedicated to the fast, efficient and dignified planning and posting of funeral details and tributes. The inspiration for seeded in 2000, the year founder and president Sam Tharp's maternal grandmother died. Sam felt tremendous grief, mourned her passing and then decided to pay tribute to her life by producing a tribute film. This began something new, which grew into Sam created to help people through the funeral planning, notification and tribute processes that impact every one of us at one point or another. Sam works by day as vice president of product with ZoomInfo, and has formerly held senior management positions with global industry leaders, such as Monster Worldwide, Inc., America Online, Inc., Dell Computer Corporation and Time Warner, Inc. Sam holds a bachelor's degree in economics and English from the University of Cape Town, South Africa. For more information, visit

*Media note: Due to the sensitive nature of this topic, pseudonyms are being used to protect the privacy of users quoted in the press release. However, media should contact PR Leigh Barer @ 206-527-4700; cell 206-755-1090 or for true identity and interview opportunities.

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