April 28, 2008 16:35 ET

Former IMC2 Marketing Executive Joins VHA INC.

IRVING, TX--(Marketwire - April 28, 2008) - VHA Inc., the national health care alliance, has hired Samantha Keyes as Vice President of Corporate Marketing.

Keyes joins VHA from imc2, a digital marketing agency headquartered in Dallas, where she was director of marketing and communications from 2007-2008. There, she developed and managed the corporate brand strategy and all internal and external marketing, communications and thought leadership activities.

From 1992-2006 Keyes worked at Plano, Texas-based information technology services provider EDS. Initially a marketing research associate in the health care industry group, Keyes rose rapidly through the organization. From 1993-1995, Keyes worked in EDS' management consulting service and from 1995-1998 she was a senior analyst. That year, Keyes was named director of strategy for EDS' energy industry group. In 2002, Keyes became EDS' director of brand and marketing strategy, managing brand strategy and market positioning, conducting brand and market research as well as managing the marketing and competitive intelligence function. In 2005, Keyes was named director of brand and advertising, and was given added responsibility for developing, implementing and managing strategic, enterprise-wide advertising initiatives.

"Samantha's experience in creating, developing, applying and integrating marketing metrics, her understanding of business analytics and rich knowledge of branding at an esteemed Fortune 500 services industry company provides VHA with a significant opportunity to strengthen its brand identity and enhance communications with member organizations," said Gail Rigler, senior vice president at VHA.

Keyes earned an undergraduate degree in international relations from The American University in Washington, D.C.

About VHA - VHA Inc., based in Irving, Texas, is a national health care alliance that provides industry-leading supply chain management services and supports the formation of regional and national networks to help members improve their clinical and economic performance. With 16 offices across the U.S., VHA has a track record of proven results in serving more than 1,400 not-for-profit hospitals and more than 21,000 non-acute care organizations nationwide.

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