SOURCE: PlumChoice

December 03, 2007 09:00 ET

Former Monster Worldwide Executive Among Team of Veterans to Join PlumChoice

Online PC Services Leader Adds Three Industry Veterans to Its Senior Management Team to Lead Technology, Finance and Sales Operations

BILLERICA, MA--(Marketwire - December 3, 2007) - PlumChoice (, the nation's leader in online PC services, today announced it has added three key new members to its senior management team: Paul Neilson, former senior vice president of technology at Monster Worldwide, as the company's chief information officer; Daniel Baker as chief financial officer; and Fredrick King as vice president of sales and marketing. The newly expanded team will be charged with leading PlumChoice through its next phase of rapid growth, as the company prepares to extend its market share through a stable of newly signed channel partners and innovative new service offerings to be publicly launched in early 2008.

"Market acceptance of PlumChoice's online support services has grown exponentially in the past 18 months, promising only to increase in demand as more households adopt a wider breadth of technology and accessories," said Ted Werth, CEO of PlumChoice. "Bringing on Fred, Dan and Paul -- all proven success-drivers within their disciplines -- will give us the depth of experience we need to remain an innovator and extend our leadership position as the market continues to grow."

PlumChoice aims to make technology work for consumers, including set up, training and ongoing maintenance and repair on products ranging from PCs, networks and printers to MP3 players, PDAs, digital cameras and more. PlumChoice's broad range of popular service options are priced from $24.95 and include PC Diagnostics, Spyware and Virus Removal, Wireless Network Setup, Software Installation and support on more than 370 software products. Its flexible options allow customers to schedule support around their busy timetable -- a unique feature that, combined with the expertise of its top-ranked technicians, helped PlumChoice win both the Laptop Magazine and PC Magazine 2007 Editor's Choice awards for online technical support companies.

About Paul Neilson, Chief Information Officer

Prior to joining PlumChoice, Paul served as senior vice president of technology services for Monster Worldwide. He played a key role in the growth and globalization of Monster, helping to take the company from $20 million to $1.1 billion. Before Monster, Paul held the position of global technical services director for financial services leader Thomson Global Markets. He holds a B.S.B.A. from Boston University and a MBA from Suffolk University.

About Dan Baker, Chief Financial Officer

Dan has over 20 years of financial experience in both public and private companies. Prior to joining PlumChoice, Dan was the CFO of Intermute Software, Inc., an Internet security software company, where he was a key member of the executive team responsible for all finance and administrative functions of the organization including treasury, contract negotiations and human resources. Dan led the company through a successful sale to Trend Micro, Inc. Prior to Intermute, Dan was the CFO of Data Becker, an early stage consumer software company, where he was responsible for all financial, operational, and administrative functions. Dan started his career at PricewaterhouseCoopers and is a certified public accountant in the state of Massachusetts. Dan has a BA from Saint Michael's College and an MS/MBA from Northeastern University.

About Fred King, Vice President of Sales and Marketing

Fred has more than two decades of successful management experience in establishing and building highly responsive, customer-focused businesses, and brings an extensive background in the Fortune 1000, Internet and web-based businesses to his role. Most recently, Fred served as the vice president and general manager of Exclaim's consumer, reseller and related Web service lines of business. He held key relationships with Adobe, Disney, EarthLink and many other companies domestically and internationally. Prior to this role, Fred was the chairman and CEO of SoftWatch Ltd., an Israel-based healthcare technology firm focused on web communities for the pharmaceutical and life sciences markets. Prior to Softwatch, Fred was vice president of professional services for iPlanet E-Commerce Solutions (a Netscape & Sun Microsystems joint venture), where he had responsibility for managing and expanding iPlanet's professional services business throughout the Americas. Fred holds a BS in Marketing while currently pursuing his MBA.

About PlumChoice

PlumChoice is the market leader in providing 24/7 online PC services for home, home office, and small business. Selected by more Fortune 500 companies to deliver online PC services to their customers than anyone, PlumChoice is the safe choice to solve your technology issues with the industry's highest-rated techs ready to solve, guide, and train you, whenever and wherever you need it -- right over the Internet. PlumChoice allows our customers to immediately schedule the friendly, reliable support that has landed us the coveted Laptop Magazine and PC Magazine Editor's Choice Awards. We consistently receive a 96% or better positive rating from our customers. PlumChoice services are available online and through Circuit City stores, Firedog and EarthLink. For more information, visit or call 1-888-PLUM-HELP (1-888-758-6435).

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