SOURCE: Fortified Holdings Corp.

October 09, 2007 02:30 ET

Fortified Holdings Launches New Business Unit With the Acquisition of State-of-the-Art Geospatial Software

WASHINGTON, DC--(Marketwire - October 9, 2007) - Fortified Holdings Corp. (OTCBB: FFDH) ("Fortified" or the "Company") is pleased to announce that Fortified Intelligence, a unit of Fortified Holdings Corp., has acquired intellectual property for state-of-the-art geospatial software and has named Martin Chapman Chief Software Architect. The company is developing a software suite with plans for a release in late 2007 under the name Fortified GIS™.

The Fortified GIS™ suite of Geographical Information System (GIS) software products is being developed to enable users to rapidly update geospatial information layers in an image or other dataset, allowing remotely sensed data to be turned into useful, value-added information. Users of Fortified GIS™ products can range from deployed "tactical" decision-makers, to geospatial analysts, to web developers, to corporate planners presenting decision-support information based on location-specific information. Elements of the Fortified GIS™ suite were initially released in beta under the name ViewPort™.

Brendan Reilly, Chairman and CEO of Fortified Holdings Corp., said, "We are extremely excited about what this means for our business. We believe Fortified GIS™ can be a very valuable asset with tremendous revenue potential. By itself, remotely sensed imagery is nothing but data or a nice picture in the background. With Fortified GIS™, it becomes a useful tool for delivering decision support data to corporate team members, first responders, warfighters, corporate team members and -- potentially -- to anyone with a common cellular phone."

GIS applications are evolving rapidly from desktop environments to enterprise-wide deployment, and are now entrenched in mainstream IT applications. While "free-ware" GIS applications such as Google Earth® and Virtual Earth® have reached more than 200 million users worldwide, according to a leading market research firm, more than $3.6 billion will be spent in the geospatial marketplace this year, up more than 17% from last year. One of the main reasons for the recent explosion in the use and demand for GIS data is the widespread use of Wi-Fi and mobile phones, which has enabled service providers to offer personalized information to subscribers, most of which happens to be location-specific. According to Mr. Reilly, "As the market evolves, it is our belief that almost everything we do will be tied to maps, and we believe that Fortified GIS™ has the potential of becoming one of the leaders in this evolving market space."

Mr. Reilly continued, "In addition to the IP itself, we are excited that we have recently added such tremendous talent to our team. Martin Chapman is one of the industry's leading developers of geospatial software and has a proven track record of launching successful products. Working with him is Dan Humann, who adds exceptional abilities to develop creative interfaces and web designs that add to our products' unique functionalities. As a suite of software products, we expect the Fortified GIS™ applications will establish the foundation for Fortified Holdings' proprietary software capabilities, leading over the long term to significant new product offerings and revenue streams."

Fortified Holdings Corp. (OTCBB: FFDH)

Fortified Holdings Corp. aims to become a diversified internationally focused holding company with a portfolio of dynamic and rapidly expanding industry-leading subsidiaries servicing the needs of first responders, the military, relief organizations, high-risk industries and similar sectors. It completed the acquisition of its first such business, Z5 Technologies, in September 2007. The proposed business units and the portfolio companies within them will all share a common goal of designing, developing, manufacturing and globally marketing products and solutions designed to enhance the ability of personnel in this sector to collaborate, to provide improved security services, and to respond to individuals and communities in need at times of crisis.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Fortified Holdings to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business consumption habits and other factors over which Fortified Holdings Corp., or any affiliates, has little or no control.

Fortified Holdings Corp.
Brendan Reilly, President & CEO

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