SOURCE: Fortified Holdings Corp.

November 01, 2007 08:00 ET

Fortified Holdings Teams Up With Microsoft and 3Sharp to Deliver Deployable Emergency Shelter Management Solutions to First Responder Community

WASHINGTON, DC--(Marketwire - November 1, 2007) - Fortified Holdings Corp. (OTCBB: FFDH) ("Fortified" or the "Company") is pleased to announce that it has teamed up with Microsoft Corporation and 3Sharp of Redmond, WA to develop a unique application which runs on Fortified DataCom's NOMAD Incident Command Platform™ and allows first responders and humanitarian workers to streamline emergency shelter registration processes. (Watch the video by visiting:

The initiative is spearheaded by Microsoft and originated as a test case using the Open XML format based on a Microsoft® Office Word 2007 form that contains embedded elements of the Microsoft Office InfoPath® 2007 information-gathering program. The project is aimed at assisting humanitarian agencies in their ability to register and process displaced persons at emergency shelter locations during times of crisis.

Organizations that have shown a distinct need and interest in improving their systems include the American Red Cross and the Federal Emergency Management Agency. In the wake of Hurricane Katrina, the Red Cross recognized the opportunity; "We set up shelters in conjunction with other organizations that had to house as many as 35,000 people," stated Malcolm Welch, Senior Director of Innovations for the Red Cross. "In those cases, we had very, very long lines, because we had to collect basic information about the individuals to bring them into the shelter. Crates of data came back to a central repository where we retyped all of the forms." The process took weeks to complete, so some of the information was no longer relevant and thus not useful by the time it was in the system.

It has been proposed that a technology solution provided by Microsoft, 3Sharp, and Fortified Holdings' recent acquisition, Z5 Technologies could provide a highly effective solution. The concept is designed to automate forms and upload information in a way that is easy to use and fast to deploy. The distinctive solution uses Open XML Formats to capture registrant information because Open XML is expected to make it easy for users to change forms as needed and extract data from the forms. The solution relies on the Nomad Incident Command Platform provided by Fortified, which is a rapidly deployable, portable, battery operated system that can link widely dispersed multiple users on-site in an emergency location to multiple remote locations via an onboard satellite terminal guaranteeing effective communication and data transfer capability anywhere in the world.

The solution is expected to be easy to use with minimal training and optimal user comfort and anticipates the flexibility to easily create and change documents as circumstances require, without having to retool the whole solution.

A brief video overview of the program can be viewed at Fortified Holdings wholly owned subsidiary Fortified DataCom or by visiting Microsoft's Case Study at

Fortified Holdings Corp. (OTCBB: FFDH)

Fortified Holdings Corp. aims to become a diversified internationally focused holding company with a portfolio of dynamic and rapidly expanding industry leading subsidiaries servicing the needs of first responders, the military, relief organizations, high-risk industries and similar sectors. It completed the acquisition of its first such business, Z5 Technologies, in September 2007. The proposed business units and the portfolio companies within them will all share a common goal of designing, developing, manufacturing and globally marketing products and solutions designed to enhance the ability of personnel in this sector to collaborate, to provide improved security services, and to respond to individuals and communities in need at times of crisis.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Fortified Holdings to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business consumption habits and other factors over which Fortified Holdings Corp., or any affiliates, has little or no control.

This press release is for informational purposes only. FORTIFIED MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The American Red Cross name is used with its permission, which in no way constitutes an endorsement, express or implied, of Microsoft, Fortified Holdings Corp, or 3Sharp or any Microsoft, Fortified Holdings Corp, or 3Sharp product or service.

Fortified Holdings Corp.
Brendan Reilly, President & CEO

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