Four Seasons Hotels and Resorts

Four Seasons Hotels and Resorts

October 07, 2009 12:35 ET

Four Seasons Launches New Application on App Store

Book or browse-Free iPhone/iPod touch "app" puts Four Seasons in the palm of your hands.

TORONTO, ONTARIO--(Marketwire - Oct. 7, 2009) -

Editors Note: Two photos are available with this Press Release.

Travellers can now take Four Seasons with them wherever planes, trains, automobiles or even feet may carry them with a new iPhone/iPod touch application. Live today and downloadable free of charge from iTunes App store, the Four Seasons Hotels and Resorts App was created to meet guest demand for both a functional booking portal and gateway to mini "escapes" while on the go.

An extension of the brand's increasingly robust interactive marketing endeavours which include the recent launch of Four Seasons Magazine online, a Four Seasons channel on YouTube as well as corporate and individual hotel Twitter feeds, the application provides both long-time fans and aspiring loyalists a Four Seasons experience beyond the walls of its hotels and resorts.

Four Seasons research and website visitor comments have shown that in addition to checking for hotel availability and property locations, a leading reason to visit FourSeasons.com was to view hotel videos and photo libraries. These images transport visitors to dynamic and exotic Four Seasons hotels and resorts around the world, providing a "virtual" vacation. The new application will build on this user resource, allowing for the simple pleasure to become even more mobile.

"This 'app' was developed with our guests' needs and requests in mind," said Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. "It provides the same convenience and ease in booking/checking availability they have come to rely on through more traditional avenues, directly linking to a central e-booking site or on-property phone contact. Plus it offers a portable window into the inspiring and memorable experiences Four Seasons offers."

The application has three main functions:

- Find a Room - Confirm availability at over 80 Hotels or Resorts worldwide; the application connects the user directly to the Four Seasons website for easy booking while a reservations agent can be reached via phone with just a tap.

- Plan to Relax - Access spa menus from hotels and resorts around the world to find the perfect treatment; users are instantly connected to the spa of their choice to book an appointment through the click of the "call" button.

- Embark on a Virtual Vacation - Tour properties from Bora Bora to Paris to Santa Barbara and enjoy a little escape with just the swipe of a finger.

Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. Currently with 82 properties in 34 countries, and more than 40 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit press.fourseasons.com.

To view the photos, please visit the following links:

http://www.marketwire.com/library/20091007-iPodtouchapp1800.jpg

http://www.marketwire.com/library/20091007-iPodtouchapp2800.jpg

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