SOURCE: Marketbright

August 05, 2008 07:21 ET

Fox Parrack Singapour Uses Marketbright's Solution to Drive Top Line Growth for Rackspace

SAN BRUNO, CA--(Marketwire - August 5, 2008) - Fox Parrack Singapour, a UK-based integrated marketing agency, is using Marketbright's leading on-demand eMarketing solution to run multi-channel campaigns and generate qualified leads for their customers including RackSpace. Fox Parrack Singapour will utilize Marketbright's easy to use platform to deliver services around demand creation and lead generation, customer and prospect nurturing, channel marketing, and brand and communications programs for their B to B clients. The two companies are already working to deploy the solution to their first joint customer.

"Fox Parrack Singapour is known for delivering quantifiable results for our clients," commented Richard Parsons, Client Services Director of Fox Parrack Singapour. "Marketbright's system not only enables us to quickly execute our smartest ideas and deliver results, but provides tools to easily measure a campaign's return on investment."

Fox Parrack Singapour provides integrated, multi-touch demand generation campaigns utilizing direct mail, telemarketing, web and email marketing campaigns using the Marketbright platform.

About Marketbright

Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Serena Software, VMware and Avid. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at

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