SOURCE: Franchise Capital Corporation

January 02, 2008 09:16 ET

Franchise Capital Corporation Announces Aero Exhaust 2008 Sponsorship of Northwest Pro-4 Alliance

Sponsorships With Regional Racing Circuits Targeted to Expand Grass Roots Awareness of Aero Performance Exhaust Products

MURRIETA, CA--(Marketwire - January 2, 2008) - Franchise Capital Corporation (PINKSHEETS: FCCN), which recently closed its acquisition of Aero Exhaust, Inc., a world leader in performance exhaust airflow technology and NASCAR Performance Partner, today announced that Aero has initiated a sponsorship of the Northwest Pro-4 Alliance, a regional race series, as part of the grass roots marketing of its mufflers and exhaust system products to racing enthusiasts.

Aero's association with the Northwest Pro-4 Alliance will include race sponsorships, sponsorships of race awards, high profile signage and Aero stickers at race events, and the use of Aero products on race cars.

The Northwest Pro-4 Alliance is a series that has brought the top three four-cylinder late model groups in the country together to produce big fields of cars, exciting competition and major exposure for everyone involved.

"Aero's support of the Northwest Pro-4 Alliance is just one element of the multi-faceted marketing program that the company has initiated to expand the awareness of its products in the racing community and the broader automotive supply industry," stated Bryan Hunsaker, chief executive officer of Franchise Capital and Aero Exhaust. "The Northwest Pro-4 Alliance is a growing series, and the profile that Aero will have at its race events is expected to increase recognition of Aero as the provider of superior performance exhaust products. We expect our sponsorship and presence at these race events to lead directly to product sales as we target both drivers and race fans. The owners, operators, team members and fans are exactly our target customers from auto enthusiasts to auto shop owners. Aero will continue to seek out and support regional racing as part of our broader grass roots marketing efforts."

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About Aero Exhaust:

Aero Exhaust is a world leader in performance exhaust airflow technology, manufacturing and distributing the most technologically advanced muffler on the market. Its product lines are built to the highest industry standards and offer the consumer a lifetime warranty. Aero Exhaust has been issued U.S. and Australian patents on its innovations and development in the exhaust industry, and its mufflers are available worldwide through major retailers, mass merchant centers, automotive aftermarket supply stores and wholesalers. Aero Exhaust mufflers are an exclusive National Association for Stock Car Auto Racing (NASCAR) Performance product and carry the prestigious NASCAR brand on product, packaging and related media. NASCAR legend Rusty Wallace is the official spokesperson for Aero Exhaust products. Additional information on Aero Exhaust's products, race team, and motorsports ventures can be found on its corporate website,

Safe Harbor Statement: The statements in this release that relate to future plans, expectations, events, performance and the like are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Actual results or events could differ materially from those described in the forward-looking statements due to a variety of factors, including the lack of funding, inability to complete required SEC filings, and others set forth in the Company's report on Form 10-K for fiscal year 2007 filed with the Securities and Exchange Commission.

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