SOURCE: Hasbro, Inc.

December 16, 2009 21:22 ET

Fraud and Breach Complaint Filed Against Atari Over Dungeons & Dragons License

PAWTUCKET, RI--(Marketwire - December 16, 2009) - Hasbro, Inc. (NYSE: HAS) today filed a complaint in the District Court of Rhode Island against Infogrames Entertainment S.A., a.k.a Atari, S.A., alleging fraud and five different breaches of their licensing agreement for the Dungeons & Dragons brand.

Dungeons & Dragons is owned by Hasbro's wholly-owned subsidiary Wizards of the Coast, who discovered earlier this year that Atari may have entered into an unauthorized sublicensing relationship with Namco Bandai Partners (NBP) for the Dungeons & Dragons digital game rights. NBP is a competitor for both Wizards of the Coast and Hasbro, and such an agreement is prohibited under the contract between Hasbro and Atari.

"While unfortunate that we had to take this action, it is crucial for us to protect the Dungeons & Dragons brand," said Greg Leeds, President of Wizards of the Coast. "We have been working for several months now to reach resolution with Atari, and they have left us with no other choice than to pursue legal action."

Hasbro is seeking compensatory damages for economic losses suffered as well as a termination of the licensing agreement.

About Hasbro
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

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