November 16, 2006 08:00 ET

Free Tele-Seminar November 27 to Help Publicize Your Business: Learn How News Decisions Are Really Made

CHICAGO, IL -- (MARKET WIRE) -- November 16, 2006 -- A free tele-seminar will be held November 27, 2006, at 3:00 p.m. Eastern Time to give PR and marketing professionals, nonprofit managers, and small-business owners insight into how news decisions are made. Ken Gullette, media relations coach, is sponsoring the free tele-seminar, titled Inside the Newsroom: Preparing the 6:00 News.

Gullette has called the shots for thousands of TV and radio newscasts, and will lead attendees in putting together a rundown for a 6:00 p.m. newscast, deciding which stories will be covered, how they'll be covered, and where they'll be placed in the newscast.

"It's much easier to be effective publicizing your business if you have professional experience making newsroom decisions," Gullette says. "People who take part in this telephone seminar will come away with insight they didn't have before -- insight into how news people decide what is going to be covered, and why. It will help anyone who wants to get more publicity for their clients or company."

The free tele-seminar can be attended from anywhere -- even by cell phone. You can register at People who register will receive information including a "daily story file" with news releases and story ideas for the event, and those who can't attend the live event will be able to listen to a recorded MP3 file after the tele-seminar is over. Space is limited, so anyone interested is encouraged to register soon.

Gullette has spent 32 years in news and media relations. Last year, his media relations efforts resulted in news stories totaling nearly one billion potential audience impressions ("circulation"). His new website,, is designed to teach others the skills he has developed during more than three decades of highly successful experience. The membership website offers written and audio coaching sessions, interviews with news and PR professionals, and video tutorials on a wide range of media relations skills.

Visitors to the website can also register for a free e-course, Writing the Perfect Pitch Letter.

"My goal is to help people achieve their business and career goals," Gullette says. "By learning how to use the media more effectively, you can increase awareness of your clients or company, you can develop evangelist customers, and make more money. And that's what it's all about, isn't it?"

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