SOURCE: Market6

January 14, 2008 08:15 ET

Fresh Express Selects Market6 to Improve Store Orders for Enhanced Product Freshness

Fresh Food Leader Optimizes Supply Chain With Technology Assisted Orders

WALNUT CREEK, CA and SALINAS, CA--(Marketwire - January 14, 2008) - Market6, Inc., the leader in solutions to optimize the "last mile" of the supply chain, and Fresh Express, the No. 1 producer of value-added salads in North America, today announced an agreement designed to improve the quality and accuracy of store orders. Fresh Express will engage Market6's innovative store-level demand forecast application with select produce retailers throughout North America.

"During an extensive evaluation, the Market6 order forecast for Fresh Express products has substantially improved sales and reduced out of stocks," said Dan Wasser, global director of category management & consumer insights for Fresh Express. "Through better monitoring of store inventories and accurately predicting anticipated demand, we can even better deliver our promise of providing consumers with the freshest products available."

"We're pleased to partner with Fresh Express, a proven leader in fresh food manufacturing, to facilitate the highest-quality store orders," said Bill Purcell, CEO of Market6. "Working with Market6 to effectively optimize the last mile of its supply chain, Fresh Express continues its track record for innovation and dedication to its customers."

The Market6 solution optimizes the inventory in the store by applying proprietary forecasting technology to the movement and inventory of every item in every store, every day. Finding new ways to process the enormous amounts of POS data needed to support this effort, Market6 is providing the fact-based ordering capability that, until now, has been out of reach to the consumer packaged goods industry.

About Fresh Express

Fresh Express, a subsidiary of Chiquita Brands International, Inc. (NYSE: CQB), has been recognized as a leader in fresh foods for more than 80 years and is dedicated to providing consumers with healthy, convenient and ready-to-eat spinach, salads, vegetables and fruits. With the invention and introduction of the Keep Crisp™ bag, Fresh Express was the creator of the retail packaged salad category and the first to make ready-to-eat salads available to consumers nationwide.

About Market6, Inc.

Market6 provides innovative technologies and services for retailers and their suppliers to improve marketing, operations, and supply chain efficiencies. The Market6 DemandView™ Platform is a consumer-demand driven last mile supply chain system that optimizes store-level inventory. By delivering an accurate forecast of consumer demand and upcoming store inventory needs, Market6's DemandView Platform enables retailers and suppliers of fast-moving consumer goods to increase their sales and profitability by controlling out-of-stocks, spoilage and wasted inventory. For more information about Market6, visit

Contact Information

    Bob Wilson for
    Market6, Inc.
    Email Contact

    Barbara H. Hines
    Stratagent Corp. for Fresh Express
    (972) 724-3049
    Email Contact