SOURCE: Fresh Harvest Products, Inc.

June 24, 2010 09:02 ET

Fresh Harvest Announces New Distributor and New Distribution Territory

NEW YORK, NY--(Marketwire - June 24, 2010) -  Fresh Harvest Products, Inc. (OTCBB: FRHV), a developer and marketer of natural and organic products, is pleased to announce that after an extensive search it has chosen a new distributor and is expanding into a new territory for its Wings of Nature™ bars. 

The company will be selling and merchandising its Wings of Nature bars through a leading distributor of convenience products in the Northwest and one of the nation's top 25 convenience distributors. Their customers include: convenience stores, drug stores, grocery stores and restaurants. They provide full-service grocery distribution to more than 2,000 customers and their distribution map extends throughout Washington, Oregon, Idaho, Alaska and Northern California.

Fresh Harvest's CEO Michael J. Friedman stated, "This is a great opportunity to sell to one of the highest quality convenience distributors in the country. We believe they will be a great partner and will add great value to our distribution network. They have the experience, distribution capability, relationships and sales force to help increase our distribution and sales tremendously."

He continued, "We have already shipped our first order and we are pleased to be working with them as we expand. We believe that this will have a positive impact on our revenues going forward and will greatly strengthen our brand awareness. We are extremely focused on building loyal customers as we continue to demonstrate that our strategy is working while building long term value for our Shareholders."

About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars under the Wings of Nature™ name, beverages under the TeAloe™ name, and frozen pizza and food products under the AC LaRocco™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2009 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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