SOURCE: Fresh Harvest Products, Inc.

December 10, 2009 13:23 ET

Fresh Harvest Expands to 69 New Stores in Midwest Region

NEW YORK, NY--(Marketwire - December 10, 2009) - Fresh Harvest Products, Inc. (OTCBB: FRHV) announced it is expanding its product distribution and marketing to 69 stores in the Midwest. Through its relationship with Jumpstart Marketing, Inc., it executed a three-year agreement, beginning mid-January 2010, to distribute its Wings of Nature™ snack bars to a 69-store chain in and around Cleveland, Ohio. The distribution will be supported by a marketing effort with several of the professional sports teams in the Cleveland area, including Cleveland's Sports Arena.

"This multi-year distribution agreement is another great step forward for Fresh Harvest, as we are pushing to increase our distribution throughout the country, along with increasing our marketing in order to substantially strengthen our distribution and brand awareness, which will ultimately increase our brand equity and enhance our Shareholders value," stated Michael J. Friedman, Fresh Harvest's Chief Executive Officer.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars, and salsa under the Wings of Nature™ name and beverages under the TeAloe™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2008 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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