SOURCE: Fresh Harvest Products, Inc.

November 16, 2009 12:04 ET

Fresh Harvest Products, Inc. Announces Strategic Partnership With Pharma Health Naturals, Inc.

NEW YORK, NY--(Marketwire - November 16, 2009) - Fresh Harvest Products, Inc. (OTCBB: FRHV) and Pharma Health Naturals, Inc. today announced a strategic partnership designed to mutually benefit both companies by better serving their customers, distributors and retailers. The major components in this agreement consist of increasing distribution of both companies' products. Fresh Harvest will be focusing on retailers and distributors and Pharma Health will be focusing on online sales, through their current distribution at, and

Pharma Health is the sole and exclusive importer of ESI s.p.a products, whose products include herbal remedies and natural dietary supplements that have been leading sellers in their categories in thirty-five countries worldwide.

"Our customers will benefit from the combination of Fresh Harvest and Pharma Health products and distribution abilities," said Michael J Friedman, chairman and chief executive officer of Fresh Harvest. "This partnership provides Fresh Harvest with a great opportunity to expand with innovative products into new product categories. We believe that this partnership will positively affect both our top line and bottom line beginning in 2010 and greatly benefit our Shareholders in the long term."

"We are thrilled to be working more closely with Fresh Harvest and we think this partnership represents a great opportunity to benefit our customers and grow our businesses," said Daniel Cedrone, president and chief executive officer, Pharma Health Naturals, Inc.

Fresh Harvest and Pharma Naturals will begin to work together immediately to present to their customers and roll out the initiatives outlined in the agreement.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars, and salsa under the Wings of Nature™ name and beverages under the TeAloe™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

About Pharma Health Naturals, Inc.

Pharma Health Naturals is the sole and exclusive importer of ESI s.p.a. products, one of Europe's and Italy's leading manufacturer of Herbal Remedies and Natural Dietary Supplements. ESI s.p.a products have been leading sellers in their categories in thirty-five countries worldwide. Additional information is available at or

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2008 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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