SOURCE: Fresh Harvest Products, Inc.

January 19, 2010 10:37 ET

Fresh Harvest Products, Inc. Partners With the Orlando Magic

NEW YORK, NY--(Marketwire - January 19, 2010) - Fresh Harvest Products, Inc. ( (OTCBB: FRHV) announced today a strategic sponsorship with the Orlando Magic. Under this agreement, Fresh Harvest's Wings of Nature™ brand will become an official sponsor of the team.

This is the first deal for Fresh Harvest with the National Basketball Association. "We are excited to partner with the Orlando Magic and we believe this partnership will continue to build our brand and open new retail relationships in the South," said Michael J. Friedman, Fresh Harvest's CEO.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars, and salsa under the Wings of Nature™ name and beverages under the TeAloe™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

About the Orlando Magic

The Orlando Magic are a professional basketball team based in Orlando, Florida. They play in the Southeast Division of the Eastern Conference of the National Basketball Association (NBA). The franchise was founded in 1989. The franchise has also been in the playoffs for more than half of their existence (11 playoff appearances in 20 years).

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2008 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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