SOURCE: Fresh Harvest Products, Inc.

December 01, 2009 19:31 ET

Fresh Harvest Products, Inc. Signs Letter of Intent to Purchase Natural Foods Company

NEW YORK, NY--(Marketwire - December 1, 2009) - Fresh Harvest Products, Inc. (OTCBB: FRHV) is pleased to announce a completed Letter of Intent ("LOI") to acquire the assets of a 12+ year old privately held purveyor of organic and natural frozen foods, located in Washington state. The company has in excess of $1 Million dollars in revenues and the Company's products are distributed to retailers across the USA, including Kroger (certain regions), H-E-B, Albertson's (certain regions), and the largest natural food retailer in the US.

"This strategic addition will advance our vision of creating a dominant natural and organic products company," said Michael Jordan Friedman, CEO of Fresh Harvest. He continued, "Acquiring a brand with revenues of over $1 Million dollars is a significant step towards our aggressive growth strategy and a step in the right direction for our future. This acquisition will increase Fresh Harvest's distribution base and revenues. We also believe this acquisition will enhance our shareholders' value as we seek to grow and expand our brands."

The LOI is subject to the completion of due diligence by both parties, at which time a definitive acquisition agreement will be completed. Fresh Harvest anticipates closing the acquisition within 60 days.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars, and salsa under the Wings of Nature™ name and beverages under the TeAloe™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2008 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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