SOURCE: Fresh Harvest Products, Inc.

April 12, 2010 07:00 ET

Fresh Harvest's Wings of Nature Bars Announces Brisk Sales in Walgreens

NEW YORK, NY--(Marketwire - April 12, 2010) - Fresh Harvest Products, Inc. (OTCBB: FRHV), a developer and marketer of natural and organic products, is pleased to announce that sales of its Wings of Nature bars in Walgreens have been brisk and that re-orders have been submitted several times to restock the shelves. The Wings of Nature bars are sold in approximately 205 Walgreens retail locations in the greater Orlando, FL area.

"We are encouraged to see such a positive consumer response to our Wings of Nature bars. Right out of that gate several stores have sold out and continue to sell quickly. As we are building a strong foundation, we are very pleased with the customers' acceptance of our products and we are actively working towards expanding our brand and distribution throughout Walgreens," said Michael J. Friedman, CEO of Fresh Harvest.

This announcement comes on the heels of several good press releases from Fresh Harvest, including the recently completed acquisition of AC LaRocco Pizza Co., a 12-year-old purveyor of organic and natural frozen foods, which has approximately $1.5 million in sales and has products in retailers such as Kroger and Albertsons (certain divisions), among others. We have also recently announced that we are increasing our distribution in both Florida and the North East, as well as meeting with innovative natural and organic product companies seeking opportunities for growth through acquisitions or strategic partnerships.

About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars under the Wings of Nature™ name, beverages under the TeAloe™ name, and frozen pizza and food products under the AC LaRocco™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2009 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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