SOURCE: Fresh Harvest Products, Inc.

April 14, 2010 07:02 ET

Fresh Harvest's Wings of Nature Bars Will Be Carried in CVS

NEW YORK, NY--(Marketwire - April 14, 2010) -  Fresh Harvest Products, Inc. (OTCBB: FRHV), a developer and marketer of natural and organic products, is pleased to announce that the company will be selling its Wings of Nature Organic Snack Bars to CVS, starting in its South Florida region. The products will be available in approximately 80 retail locations, with placement in the stores slated to be up front at the checkout and should begin in May 2010.

Fresh Harvest's CEO Michael J. Friedman stated, "This is a great entry into another national chain. We will actively be working towards expanding throughout the state, as well as other regions throughout the country. We will now work aggressively towards a successful marketing program targeted to customers to increase our overall sales and distribution in South Florida."

About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars under the Wings of Nature™ name, beverages under the TeAloe™ name, and frozen pizza and food products under the AC LaRocco™ name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2009 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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