Hardys Wines

Hardys Wines

October 27, 2009 06:37 ET

FreshCase-a Breakthrough Innovation in Wine

- New Launch for Award-Winning Hardys Nottage Hill -

LONDON, UNITED KINGDOM--(Marketwire - Oct. 27, 2009) -

Editors Note: There is a video and two photos available with this Press Release

New FreshCase is a packaging innovation designed for lovers of quality wine that is high on style, functionality and convenience. It holds the equivalent of three bottles of delicious, premium wine (2.25l) and keeps it fresh for up to six weeks - a convenient way to have quality wine on tap at all times. Hardys Nottage Hill FreshCase is ideal when you want to indulge with a glass of high quality wine without feeling like you need to finish or waste the rest of the bottle.

No ordinary box of wine, FreshCase is extremely well designed - its benefits are:

- Contemporary, great-looking case that is both easy to use and store.

- Contains the equivalent of three bottles of wine while just taking the space of one

- FreshCase Cabernet Shiraz is stylish enough to grace any kitchen

- FreshCase Chardonnay is designed to fit perfectly and pour straight from your fridge. Its handle converts to a stand to help the last glass of wine out

- Environmentally-friendly with lighter-weight packaging which is fully recyclable and made from sustainable stocks

Once you've tried FreshCase, you'll be sold. What's more, Hardys Nottage Hill has won over 300 international wine awards over the past decade and FreshCase represents the first time an award-winning wine has been packaged in a chic, larger size case.

Holly Lee, Wine Buyer for Sainsburys, comments: "FreshCase is one of the most exciting packaging innovations in wine that we have ever seen - offering real benefits to the consumer in keeping your premium wine fresh for longer in a stylish and convenient new pack."

FreshCase is available nationally from Sainsbury's from November 17th.

To see FreshCase in action check out this demo video on YouTube:

http://www.youtube.com/watch?v=Qpt60GYfyJo

Notes to editors:

Hardys Nottage Hill FreshCase SSP: UK Pounds Sterling 19.99, Sainsbury's

Hardys Nottage Hill FreshCase Cabernet Shiraz 2007 - This full bodied dry red wine shows rich cassis and spicy plum flavours with the complexity of soft vanillin oak flavours. A well rounded, smooth wine with fine tannins and a persistent finish.

Hardys Nottage Hill FreshCase Chardonnay 2008 - This full bodied dry white wine shows rich tropical fruit and melon flavours with subtle oak characters. A well rounded wine with an elegant finish.

www.freshcasewine.com

Food pairings

- Try FreshCase Chardonnay with roast chicken, monkfish, pasta with carbonara sauce or butternut squash risotto all of which will match perfectly with the wine's gentle oak flavour and buttery texture.

- FreshCase Cabernet Shiraz has plenty of red and blackberry fruit and pairs brilliantly with lamb or beef, try a beef stew, chilli con carne or Sunday roast - it will go beautifully with both shepherd's or cottage pie.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=Qpt60GYfyJo

To view Image one, Please visit the following link: http://www.marketwire.com/library/20091026-FreshCase800.jpg

To view Image two, Please visit the following link: http://www.marketwire.com/library/20091026-hardys800.jpg

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