SOURCE: Taking It To The Streets Music Inc

August 03, 2006 10:27 ET

From Mortgage Bankers to Hip Hop Promoters

Lavan and Terrell Take It to the Streets With Hot Acts, Oscar Winners

NEW YORK, NY -- (MARKET WIRE) -- August 3, 2006 -- Taking It to the Streets Music, Inc. has announced its first ever Hip Hop concert, in conjunction with WPEG FM, Power 98, will take place Saturday, August 5th in Charlotte, North Carolina, at the Verizon Wireless Amphitheater featuring Def Jam's Young Jeezy with appearances by Rick Ross, Yung Joc, Oscar Winners Three 6 Mafia, West Coast rapper E40,Bohagon and featured artist 'STRO.

Founded by Manny Lavan and Trent Terrell, the company is Hip Hop's answer to American Idol. "Hip Hop is the most listened to form of popular music in the United States today, as well as a major influence worldwide. We're doing this to give rising stars an opportunity to showcase themselves," said CEO Lavan. "That and the opportunity to improve the quality of product in the marketplace."

Lavan and Terrell met as mortgage brokers while working for the same firm in New York. Terrell left for banking in North Carolina, while Lavan stayed Big Apple based, but the duo formed Taking It to the Streets Music, Inc. to infuse the Hip Hop scene with opportunities for lesser known, yet higher quality artists. That and to bring to the culture a sense of values.

"Hey look, I'm a business person," said Lavan -- who himself has been an artist -- "I love Hip Hop, but I saw a shortcoming, a focus on bling over what long term success in the industry could bring."

"We want to give young artists a breakout moment, while counseling them to invest their money in things like real estate, not just blowing their cash on pricey Champagne and pimped out rides," added Terrell who serves as the company's president. "Once Mike Tyson had $350 million, 'nuff said."

The Taking It to the Streets Music concert, in Charlotte features the hottest groups in Hip Hop today and introduces new rising stars to the scene. The concert after the Charlotte, NC debut follows in Orlando with dates for the tour to be scheduled for other major American cities like Los Angeles.

"Say it, sing it, bring it, bank it and build the community. This thing is more than bling," said Lavan.

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