November 19, 2009 08:08 ET

From "Tweet to Deal," Announces First Social Marketing Automation Platform at Dreamforce 2009 #DF09

Genius URLs (gURL™s) Extend the Reach of to Allow Users to Track and Monetize Any Social Media Conversation

SAN FRANCISCO, CA--(Marketwire - November 19, 2009) - Dreamforce 2009 -- today announced the first social marketing automation platform that leverages the collaboration platform for B2B marketers.'s Social Marketing Automation solution offers integrated capabilities to nurture and score converted leads from Social Media and other sources until they are qualified and ready for a live sales dialog, empowering customers to track any ad-hoc "conversations" from first click, through lead nurturing, and to closed deal.

The easy-to-use gURLs extend the power of's Collaboration Cloud to enable joint and users to include trackable links in Twitter, LinkedIn, Facebook, blogs, or other social media. gURLs can also be used in traditional online media, including banner ads and Google Adwords. With gURLs, organizations can easily view the impact of social media activities without imposing constraints that could inhibit online conversations, providing a simple way for marketers to track and measure the impact of engagement resulting from online conversations, just as they track the results of more formal marketing campaigns. Read more about the revolutionary gURLs on the Smarter Marketing, Faster Sales blog.

" is the #1 Demand Generation solution on the Salesforce AppExchange and looks to extend our success through our shared vision of the Collaboration Cloud for enterprise sales and marketing," said David Thompson, CEO and Co-founder of "Increasingly, marketers and sales professionals will need to listen and respond to relevant conversations taking place outside their websites to maximize their recognized revenue."

Scott Mersy, VP of Marketing and Products at, added, " was the first to 'democratize' email marketing by enabling anyone in an organization to see the email opens and website visits resulting from their individual messages as well as more formal marketing campaigns. The new Genius URL shortener extends this concept by tracking social media outreach from anyone in the organization and then integrating the results into strategic lead nurturing initiatives."

Genius' powerful real-time social marketing automation platform enables marketers to track conversions of social media respondents, automate lead nurturing campaigns based on social media results, and route highly qualified leads directly to the appropriate sales rep or lead qualifier. Genius' innovative social capabilities also include live chat and website greetings so that sales and support users can continue conversations at the right time for personalized service.

About is the leading provider of marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit

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