SOURCE: NeuLion, Inc.

NeuLion, Inc. NeuLion, Inc.

February 28, 2011 10:32 ET

Front Row Tennis Chooses NeuLion to Deliver Live Event Broadcasts and Customized Viewer Experience to Reach Global Fan Base

PLAINVIEW, NY--(Marketwire - February 28, 2011) -  Front Row Tennis, Inc. and NeuLion, Inc. (TSX: NLN), a leading service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a partnership for a new video streaming service using NeuLion's platform.

Front Row Tennis will deliver live games, highlights and archive matches that go beyond the courtside seats to give viewers an all-access pass to the tournament. Launching for the YP Challenger of Dallas USTA Pro Circuit tournament on February 28, 2011, Front Row Tennis will be producing a six camera shoot and encoding content using NeuLion's Encoding Software for HD adaptive delivery. 

The 30+ match series will be streamed live through the Front Row Tennis video player where fans have access to HD quality video of matches and highlights. Using NeuLion's Live Editing Feature, editors will immediately archive and publish the match as soon as it is over and cut highlights for the navigation bar in the video player. As a visual marker, fans can use the schedule strip on top of the video player to watch the current match or go back and watch archived matches.

"We wanted to deliver a live video experience that was second to none and chose to work with NeuLion based on their track record delivering live events. We were so impressed with the user experience they provided for other top sports properties and were able to customize an experience specifically around the game of tennis versus a generic player," said Marc Lemke, President of Front Row Tennis.

"Tennis has a terrific following and we're excited to provide live streaming coverage as well as the wrap around services for Front Row Tennis. It's about giving our partners a deeper way to connect with a passionate fan base, expand their viewership, and capitalize on digital media to grow their business," said Marc Sokol, Executive Vice President of Marketing and Business Development at NeuLion. 

Visit video.frontrowtennis.com to watch the Front Row Tennis YP Challenger of Dallas USTA Pro Circuit tournament.

About Front Row Tennis
Based in Plano, TX, Front Row Tennis, Inc. is a Texas C-Corporation and provides live streaming webcasts for professional and amateur tennis events. Front Row Tennis will be broadcasting the Challenger of Dallas for the 4th consecutive year. Front Row Tennis has also broadcast a variety of other tennis events including other Challenger Level events as well as World Team Tennis.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion, Inc. (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the operational support system (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. NeuLion ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, the NBA and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through NeuLion's IPTV set top boxes.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements of to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.

Contact Information

  • NeuLion Contact:
    Jennifer Powalski
    Phone: 516-622-8334
    Email: Email Contact

    NeuLion Investor Relations Contact:
    G. Scott Paterson
    Phone: 416-368-6464
    Email: Email Contact

    Front Row Tennis Contact:
    Marc Lemke
    Phone: 972-208-7580
    Email: Email Contact