SOURCE: LBI International AB (publ.)

November 12, 2009 13:36 ET

Full-Service Interactive Agency LBi Atlanta Recognized by Microsoft and FWA

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS--(Marketwire - November 12, 2009) - LBi Atlanta, a full-service interactive agency that provides clients with a one-stop solution for all of their online marketing needs (www.lbiatlanta.com) today announced that it has been recognized by Microsoft and the Favourite Websites Awards, for its creative and technology innovation.

In a case study recently published on Microsoft.com, Microsoft outlined LBi Atlanta's technology solution that the agency produced on behalf of its client, Newell Rubbermaid, a global manufacturer of consumer brands such as Sharpie, Rubbermaid, Calphalon, among others. LBi Atlanta was selected by Newell Rubbermaid to develop its enterprise eBusiness platform using Microsoft technologies: Sharepoint 2007, Commerce Server 2007, and BizTalk for integrations. The result is a single, scalable, flexible platform upon which all Newell Rubbermaid brand sites will be based. In addition, LBi Atlanta is creating the brand sites for such Newell Rubbermaid brands as Rubbermaid.com, Gracobaby.com, Dymo, com and Calphalon.com -- all using Microsoft's suite of technology solutions. The Microsoft case study can be viewed at: http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000005682

LBi Atlanta was also cited for its innovative creative and design work for its own website (www.lbiatlanta.com) by the Favourite Website Awards. The FWA is an international industry recognized award program established in 2000, showcasing websites that use cutting edge technology together with inspirational ideas. The FWA generates approximately 2.8 million unique visitors per day, and announced that www.lbiatlanta.com will be its site of the day on November 14th, 2009. The site features a unique navigational system using Flash Actionscript 3 and Papervision technologies. The Favourite Website Awards can be viewed at www.thefwa.com.

Joe Schab, LBi Atlanta's CEO and Managing Director said: "We are honored to be recognized by Microsoft and the FWA. As a global marketing and technology agency we strive each day to produce creative marketing campaigns supported by innovative technology solutions that drive measurable business value for our clients. That Newell Rubbermaid came to work with us on their eBusiness platform and brand websites is a privilege, but also a testament to our growing stature as a leading digital marketing and technology agency."

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,400 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com

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