SOURCE: FunMobility, Inc.

August 02, 2006 15:28 ET

FunMobility Increases Ease of Content Discovery With All-New Wallpaper Universe 5.0

New Upgrades Tailor Content Discovery to Browsing Patterns of Mobile Phone Users; Introduces Industry's First On-Screen Tag Ticker to Enable User-Organized Content

PLEASANTON, CA -- (MARKET WIRE) -- August 2, 2006 -- FunMobility, Inc., a leading provider of premium wireless content, has launched an all-new, feature-packed Wallpaper Universe 5.0, representing a significant upgrade to the most popular mobile wallpaper download application in the United States by making it easier for users to find content that is of interest to them. Highlighted by an industry-first on-screen "Tag Ticker" that scrolls across the screen to showcase the most popular content based upon other users' preferences, Wallpaper Universe 5.0 also includes a "recommendation engine" that suggests additional content based upon a user's browsing and purchasing behavior.

"Content discovery is a major challenge for mobile phone users, and blocks the true potential of content ARPU for carriers," said Adam Lavine, CEO of FunMobility. "The Tag Ticker and the recommendation engine are designed to 'suggest' content to the user by presenting new content categories that are established by other users with similar interests. They help deliver a more personalized and more satisfying user experience."

As the user browses for content, the Tag Ticker appears across the top of the screen, recommending other content categories based on keyword tags created by other users, while the new recommendation engine uses proprietary technology to suggest additional content based upon the user's preferences and how they compare to those of other users with similar tastes.

Additionally, the new application incorporates another unique feature, "Ask User," that allows one user to ask another what they like best. This can be done simply by typing in a text question, or by sending multiple graphic images to other users, and asking them which one they like the best.

As with previous versions of Wallpaper Universe, WP 5.0 users continue to have access to the company's User Request and Feedback tools, two features introduced in an earlier version that puts the user in control of content designs. With User Request, users can suggest new wallpaper ideas to the FunMobility creative team. Feedback, which provides an open forum for users to raise and discuss just about any topic, also provides FunMobility with a source of material for new designs using the most unique or humorous user comments.

"These types of new, innovative features are why Wallpaper Universe has emerged as the premier wallpaper application in the industry today," added Lavine. "Wallpaper Universe 5.0 will do even more to provide users with fast access to content they find fun and desirable, while increasing ARPU for our carrier partners."

Wallpaper Universe is available through all major U.S. wireless carriers, as well as in Latin America, where the application is known as "Imagenes Calientes." The company also makes the application available to wireless carriers as a white-labeled solution.

About FunMobility

FunMobility delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community-building. FunMobility's FLEX Mobile Application Platform is comprised of interchangeable modules featuring content, applications, and services supported by proprietary implementation technology. These modules can be deployed as a complete solution, or as stand-alone components that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMobility provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper Universe™, America's Best Mobile Pix™, Ringtones Universe™, TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, MyScreenz™, MyTonz™ and FunMobility Animated Greetings™. FunMobility's mobile applications and services are distributed through major carriers across the globe, including, Verizon Wireless, Alltel, Sprint PCS, U.S. Cellular, Cingular Wireless, and many others. FunMobility has achieved an industry reputation for creativity, innovation and reliability, and is considered one of the industry's most unique wireless entertainment companies.

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