SOURCE: Fund.com Inc.

January 23, 2008 10:57 ET

Fund.com Inc. Taps The Morris + King Company for Public Relations

The Morris + King Company Named AOR for Leading Internet-Based Financial Publishing, Online Advertising and Content Licensing Business

NEW YORK, NY--(Marketwire - January 23, 2008) - The Morris + King Company (MKC), one of the country's most creative and accomplished public relations and integrated marketing agencies, has been retained by the newly public Fund.com Inc. (OTCBB: ESVH) -- a leading Internet-based financial publishing, online advertising and licensing business -- to create and implement The Fund.com's US and European public relations campaign. MKC will develop and execute a comprehensive PR campaign designed to elevate the presence and profile of Fund.com's intellectual content, indexes, financial information and offerings around the world. The campaign will focus on both financial institutions and investors.

Located at www.fund.com, Fund.com Inc. will focus on the $22.6 trillion investor fund market, where it will make indexes, trademarks and intellectual property available to third-party providers in exchange of licensing fees. For individual investors, Fund.com Inc. will be an invaluable source of information regarding investment funds, including mutual funds, hedge funds, money market funds, exchange traded funds, closed end funds, commodity funds and other types of pooled investment vehicles.

"We're enormously excited to team up with Fund.com Inc.," said Judith R. King, partner and principal of The Morris + King Company. "Their approach to the investment fund market is poised to make them a crucial resource for investors."

About The Morris + King Company

The Morris + King Company (MKC) is a New York-based public relations and marketing agency with a national reputation for results-driven campaigns and inventive messaging strategies. Founded in 2001 by co-principals Andy Morris and Judith R. King, MKC generates attention-getting, buzz-building campaigns for more than 20 clients, including: AOL; Ritz-Carlton Club; Wikipedia; CNBC; Pfizer; Glam Media; IDG; Marquis Jet; Classic Media; Abyssinian Development Corp.; Beliefnet; Stardoll; Actus Lend Lease; Central Park Summer Stage, Women In Film and Heavy.com. The MKC team has expertise across the board, with special concentration in the following arenas: Luxury Goods and Services; Media and Entertainment; New Media and Digital Entertainment, Nonprofits and Issue Campaigns, and Crisis Communications. For more information, please visit: www.morris-king.com.

Contact Information

  • Media Contact:
    Justine Sacco
    The Morris + King Company
    (212) 561 7467
    Email Contact