The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

February 18, 2010 14:12 ET

Futura Appoints Ted Dzialowski to Its Board of Directors

TORONTO, ONTARIO--(Marketwire - Feb. 18, 2010) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company"), a marketing and loyalty services company that helps merchants grow their business by better understanding and influencing their customers' purchasing behavior, today announced the appointment of Ted Dzialowski to the board of directors.

Ted is an entrepreneur and angel investor who has built $1 million to $250+ million companies in environmental, food processing, pharmaceutical and beauty aid product sectors. Ted has experience in disciplines including mergers and acquisitions, strategic planning and human resources garnered through various corporate roles prior to establishing his own businesses. Currently in the home service sector, Ted is executive chairman of the Nutri-lawn Ecology Friendly Lawn Care Ltd. franchise system and Cleanol Integrated Services Ltd. which are both based in Canada. In the healthcare sector, he serves as Vice President of the International Council for Quality Care based in Boca Raton, Florida. Ted's IT interests have covered performance management analytics and reporting, compliance management, clinical practice benchmarking, e-prescribing and clinical decision support systems.

Ted has also served as an Executive in Residence at the Ivey Business School and has been a judge in the Canadian MBA Case Competition. He lectures in Health Sector Innovation and Investment in the MBA program at the Schulich School of Business at York University and is completing a Doctorate in Business Administration in SME Vital Performance Analytics at the University of Hertfordshire in the UK.

"Futura has developed a comprehensive loyalty marketing system built on recurring revenue. It enables brand leaders of all sizes to differentially engage with their existing customers and to target and attract new customers with greater precision and a higher return on marketing investment" said Ted Dzialowski. "Futura has figured out how to answer the elusive missing link "what's working" as it relates to the age old marketing spend question in order to increase the sales and customer lifetime value for its clients. I'm excited about Futura's recent customer growth with name brands and the future prospects for growth in Canada as well as in the U.S. I look forward to working with board and management team to take Futura to the next level."

Futura continues to specialize in launching loyalty programs for both corporate and franchise based merchants that are seeking a more tangible return on investment of their marketing dollars. Through intelligence derived from transactional behaviour, Futura can ultimately help merchants tailor specific offers to specific customers that enhance the customer experience and lead to more in store sales.

"The addition of Ted is significant given his extensive experience in helping develop growth stage companies", said Mark Farrell, president and chief executive officer of Futura. "He brings sales and growth management, operational experience and expertise for business building along with franchise sector knowledge, all of which are key areas of focus for the business."

Finally, the Company also announced that it has granted options to purchase 1,000,000 common shares to a director of the Company under its stock option plan (the "Plan"). The options are exercisable, subject to vesting, at $0.10 per share until February 15, 2015. After giving effect to the above grants, 5,747,520 options will be outstanding under the Plan.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of loyalty products to mid size retail and service businesses nationally. Futura Loyalty promotes coalition rewards programs Futura Rewards™, proprietary cash rewards program, as well as Aeroplan®. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs as well as transaction driven marketing initiatives.

For more information, visit

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect the Company's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of The Futura Loyalty Group Inc.

® Aeroplan and Aeromove are registered trademarks of Aeroplan Canada Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information