The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

March 15, 2010 09:48 ET

Futura to Extend Closing Date of Previously Announced Private Placement to April 15, 2010

TORONTO, ONTARIO--(Marketwire - March 15, 2010) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") is pleased to announce today that it has extended the closing date for its previously announced private placement to April 15, 2010.

The extension is to accommodate additional interest for a second tranche of investment, and to allow for the preparation and execution of supplemental documentation relating to this closing. The terms of the offering remain the same as announced in a press release dated February 4, 2010 (the "Release").

Futura closed $675,000 in the first tranche of a private placement of equity units as outlined in the Release. Funds generated from the financing are being used primarily to help finance continuing sales and operations, particularly to implement acquisitions of new merchants to launch both the Aeroplan Miles and Futura Rewards programs. The first closing was completed on Feb. 4, 2010. All members of the board of directors and senior management participated in the first tranche of the financing.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally. Currently the two programs being offered are Futura Rewards™, a proprietary cash rewards program, as well as Aeroplan Miles. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.

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Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect the Company's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of The Futura Loyalty Group Inc.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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