The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

February 24, 2010 09:55 ET

Futura Loyalty Group Signs Loyalty Services Agreement With Integra Tire & Auto Centres to launch the Aeroplan® and Futura Rewards™ Programs

TORONTO, ONTARIO--(Marketwire - Feb. 24, 2010) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced it has executed a loyalty and marketing services agreement with Integra Tire & Auto Centres, a well known network of tire and automotive specialists representing 64 locations across Western Canada, to launch both Aeroplan and Futura Rewards beginning March 1, 2010.

"Integra is another great addition to our growing roster of top brand automotive merchants." commented Mark Farrell, President and CEO of The Futura Loyalty Group. "Their commitment to service and community fits well with our core mandate of adding great value to members of both Aeroplan and Futura".

Futura has a proven and flexible product for businesses interested in loyalty program solutions, providing ongoing tracking of transactions for them. This data allows merchants to effectively measure return on investment for their marketing dollars.

Additionally, Futura's robust array of reward issuance solutions enabled all Integra locations to be able to launch the programs despite deploying several point of sale systems, with most locations opting to use Futura's proprietary web-based issuance solution.

"We are very excited about offering these two great reward currencies to our current customers and look forward to welcoming Aeroplan and Futura Members to our locations across Western Canada. The value added data reporting is another great feature of the Futura offering that we believe will help give us a better understanding of who our customers are and how we can better serve them" commented Darrell Sept, President of Integra.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally. Currently the two programs being offered are Futura Rewards, a proprietary cash rewards program, as well as Aeroplan Miles. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.

About Integra

Integra Tire & Auto Centres is a western Canadian based network of automotive service and tire specialists. No matter where the road takes you, whether it is for business, recreation or a family outing you can trust the Integra Tire service professionals will make sure that your vehicle is safe on the road. For more information please visit www.integratire.com.

TM Trademark of The Futura Loyalty Group Inc.

® Aeroplan is a registered trademark of Aeroplan Canada Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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