The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

January 27, 2010 09:50 ET

Futura Loyalty Group Signs Loyalty Services Agreement with MAACO Systems Canada to Launch the Aeroplan® and Futura Rewards™ Programs

TORONTO, ONTARIO--(Marketwire - Jan. 27, 2010) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced it has executed a loyalty and marketing services agreement with MAACO Systems Canada, Inc., a well known automotive body repair and paint specialist chain representing 30 franchise locations across Canada, to launch both Aeroplan and Futura Rewards.

"MAACO is the leading brand in the paint and body repair segment of the automotive sector. Futura's focused efforts to add great brands to this category are already proving successful and we expect to announce additional agreements in the coming months" commented Mark Farrell, President and CEO of The Futura Loyalty Group. "MAACO has great brand presence in Canada and we look forward to working closely with head office and the franchisees to ensure success of the program".

This win represents the fourth key contract signed by Futura to issue both Aeroplan Miles and Futura Rewards and the first contract of 2010. Since successfully launching Active Green + Ross and PJ's Pet Centers in Q3 2009, which collectively represent over 110 locations, monthly rewards issuance increases have averaged 40% per month over the past six months. This momentum continues to build and has resulted in a robust sales prospect funnel of key accounts for the Company. Futura expects that the demonstrated success of its programs in place will continue to attract positive growth in new customer wins and continued launches in 2010.

"We are very excited about the introduction of these two programs that offer great incentives to our existing customers and new prospects alike, while benefitting from valuable program data that we can use to enhance our marketing tactics and increase efficiencies" commented Bob Mauro, Director of Marketing, MAACO Systems Canada Inc.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally. Currently the two programs being offered are Futura Rewards, a proprietary cash rewards program, as well as Aeroplan Miles. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.


MAACO is North America's body shop, with close to 500 body shop locations across the continent providing auto paint and body repair services for over 12,000 vehicles a week, 600,000 a year, more than any other company in North America.

TM Trademark of The Futura Loyalty Group Inc.

® Aeroplan is a registered trademark of Aeroplan Canada Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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