The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

March 10, 2010 13:41 ET

Futura Loyalty Group Signs Loyalty Services Agreements With Nutrilawn Canada and Cleanol Integrated Services to Launch the Aeroplan and Futura Rewards™ Programs

TORONTO, ONTARIO--(Marketwire - March 10, 2010) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced it has executed loyalty and marketing services agreements with Nutrilawn Inc., a well known ecology friendly, national lawn care provider as well as Cleanol Integrated Services, a GTA based service company offering a suite of specialty cleaning and restoration services. 

"We are very pleased to add these two great service businesses to our roster of clients. The pace of new partner acquisition we are enjoying is very strong and accelerating as we add more well known reference accounts," commented Mark Farrell, President and CEO of The Futura Loyalty Group. "Nutrilawn and Cleanol are both committed to strong in market execution which bodes well for overall reward issuance and solid ROI for these two new clients."

"We are very excited about the introduction of Aeroplan and Futura Rewards. We are confident that these two programs will provide our business with a unique competitive advantage while concurrently providing us with valuable program data that we can use to enhance our marketing tactics and increase efficiencies," commented Ryan Vincent, President of Nutrilawn Inc.

At Nutri-Lawn, Aeroplan Members can earn 1 Aeroplan Mile per $2 spent on all lawn care programs. For more information please visit www.nutrilawn.com.

"Cleanol is pleased to provide the Aeroplan program to our existing and new residential customers as part of our value added benefits and believe that it can provide competitive advantages to our marketing programs and sales initiatives," commented Dorothy Yueh, VP of Finance and Operations.

Aeroplan Members will be able to earn 1 Aeroplan Mile per $2 spent on all residential cleaning and restoration services at Cleanol. For more information please visit www.cleanol.com.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally including Futura Rewards, a proprietary cash rewards program and Aeroplan. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.

About Nutrilawn

Nutri-Lawn continues to expand in Canada and The United States due to the success of its "Ecology Friendly" approach. Nutri-Lawn currently operates in more than 30 separate territories. They were a pioneer of IPM (Integrated Pest Management), wherein sound cultural practices and natural controls are encouraged to prevent weeds, insects, and diseases that ruin the health and beauty of a lawn. Their products have led the industry in the realm of organic, environmental, and ecological sustainability. They have built a reputation on quality customer service and the majority of their customers are repeat and referred clients.

For local information on Nutri-Lawn please contact 1-888-nutrilawn or visit www.nutrilawn.com

About Cleanol

Cleanol has provided a complete range of specialty cleaning and restoration services to the residential, commercial and insurance restoration markets in Toronto and throughout Southern Ontario for over 65 years. Cleanol provides carpet, draperies, upholstery, air duct, area rug cleaning and repair, as well as 24 hour emergency water and fire damage restoration and structural repair.

Cleanol is a premier brand that pioneered cleaning expertise and is an innovative leader in cleaning and restoration services. Cleanol recently introduced electrostatic water cleaning systems which provided superior green cleaning and sanitization effectiveness. Cleanol is certified by the Institute of Inspection, Cleaning and Restoration.

For information on Cleanol's services, call 416-745-9250 x 1 or visit www.cleanol.com.

TM Trademark of The Futura Loyalty Group Inc.

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