The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

July 28, 2009 12:15 ET

Futura Loyalty Group Signs Multi Year Agreement with Active Green + Ross to Launch the Aeroplan® and Futura Rewards™ Programs

TORONTO, ONTARIO--(Marketwire - July 28, 2009) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced it has executed a multi year agreement with Active Green + Ross (a 75 location automotive repair business) to launch both coalition loyalty programs it represents: Aeroplan and Futura Rewards.

Since announcing its partnership with Aeroplan, the Futura Loyalty Group has executed contracts with over 100 retailers and service providers nationally.

"We are very pleased to be partnered with a great brand like Active Green + Ross and look forward to working closely with them to grow their business more profitably and to provide them with program transaction data to better understand their customer base composition and further enhance marketing efficiencies," commented Mark Farrell, President and CEO of The Futura Loyalty Group. "There are a large number of mid-sized or regional retailers like Active Green + Ross that can benefit a great deal from the overall value proposition we have created for this market sector."

"We see a lot of value in the Futura offering: access to two great reward currencies as well as easy to use and valuable data reporting. Both our dealers and head office marketing team are looking forward to leveraging this relationship to grow sales and strengthen existing customer satisfaction," commented Andy Chiodo, Marketing Manager of Active Green + Ross.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally. Currently the two programs being offered are Futura Rewards, a proprietary cash rewards program, as well as Aeroplan Miles. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.

About Active Green + Ross

Active Green + Ross operate Southern Ontario's premier chain of complete Tire & Auto Centres, with over 75 locations ranging from Windsor to Ottawa and from Barrie to Toronto. The retailer offers customers a complete line and selection of tires from the world's premier manufacturers. In addition to tires, all Active Green + Ross locations offer complete general automotive service and repairs to most car and light truck models. Special emphasis is placed on Preventative Maintenance Area's such as brakes, suspension and front end repairs, wheel alignment, tire balancing and lube & oil changes.

TM Trademark of The Futura Loyalty Group Inc.

® Aeroplan is a registered trademark of Aeroplan Canada Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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