The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

June 11, 2009 13:58 ET

Futura Loyalty Group's Technology Solutions Adopted in Multiple Partnerships Leading to New Revenue Streams

TORONTO, ONTARIO--(Marketwire - June 11, 2009) -


The Futura Loyalty Group Inc. (TSX VENTURE:FUT)("Futura") today announced a number of new relationships that will see the company deploy various proprietary technology solutions that were initially developed to power the Futura Rewards loyalty platform to third party customers on a license fee basis:

- Homeserve Technologies Inc. (a Brookfield Company) has engaged Futura to process loyalty transactions for its Aeromove® program (an array of merchants and service providers related to the residential moving sector that offer Aeroplan® Miles) using a combination of the company's new web-based reward issuance technology as well as its in-store terminal based processes. Futura will also provide transaction reporting solutions for Aeromove merchants and service providers.

- Since introducing its web-based rewards crediting system in early 2009, Futura has successfully launched over 80 merchants on this innovative application.

- Coop Atlantic (a maritime-based grocery chain with 100+ locations) has licensed Futura's Offer Management System, a web based application that allows retail staff to set and deploy reward offers at the product level in real time via the internet. After having completed a successful 3-store pilot of the application in early May, it will begin rolling out the web based application to a broader store count in June 2009.

- Big Brothers and Big Sisters of Canada as well as the University of Guelph Alumni Association have engaged Futura to produce, fulfill and manage co-branded membership card programs. These special membership cards are programmed to direct a fixed portion of all cash-based Futura Rewards earned by group members from any Futura Rewards partner company to a pooled fundraising account in support of the organization's programs and initiatives.

"We are very proud of the robust and unique array of technology applications that we have developed and deployed for our own purposes since entering the loyalty sector a number of years ago. We are now moving into an exciting new phase in the growth of our company that will see us deploy these applications on a fee-for-service basis in a diverse set of channels that could represent significant revenue generation. We look forward to leveraging our expertise and knowledge in the loyalty sector to the mutual benefit of our current and future clients", commented Mark Farrell, President and CEO of The Futura Loyalty Group.

"We are pleased to be working with Futura and believe that their technology and reporting systems will add efficiencies to our business as well as provide enhanced value to our partners", said Jim Dunbar, President and CEO of Homeserve Technologies.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of loyalty products to mid size retail and service businesses nationally. Futura Loyalty promotes coalition rewards programs Futura Rewards™, proprietary cash rewards program, as well as Aeroplan®. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs as well as transaction driven marketing initiatives.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect the Company's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of The Futura Loyalty Group Inc.

® Aeroplan and Aeromove are registered trademarks of Aeroplan Canada Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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