December 15, 2009 08:00 ET

Fwix Launches AdWire Video

First Local News Video Monetization Platform for Bloggers and Publishers

SAN FRANCISCO, CA--(Marketwire - December 15, 2009) - Fwix, the real-time local newswire, today announced AdWire Video, the first local news video advertising solution. The platform is the first of its kind to find, categorize, distribute and monetize local news video content, as well as allow site publishers to add local news video content to their sites and earn revenue. The announcement comes a month after the news start-up launched its AdWire solution, and like AdWire, revenue earned from AdWire Video will be shared between Fwix, publishers and content creators.

Video's place in the local content economy is burgeoning, but there is currently neither a way to get the most current and relevant local news video, nor a platform for its monetization. At the same time, local online advertising is expected to increase in 2010, perhaps as much as $1.4 billion (according to a recent Piper Jaffray report). AdWire Video will marry the local news content readers want most with relevant, local advertising to deliver a more efficient monetization model for content creators, advertisers, and site publishers who add the AdWire Video widget to their sites.

"AdWire Video is the next logical step in bringing together all quality local news content," said Fwix CEO Darian Shirazi. "The local advertising industry has been trying to find its footing, as has the fractured local news and blog landscape itself. Our vision is to redefine both local news -- through our real-time newswire -- as well as its monetization model. AdWire Video further extends this vision."

AdWire Video takes only a few minutes to add to any site, and publishers who use Typepad, Blogger, Wordpress or Tumblr will find it even easier to install AdWire Video into their blogs. Content creators and journalists -- both video and print -- are highly encouraged to register with AdWire to get a piece of the revenue. For more information about Fwix's AdWire, please visit

About Fwix

Fwix is a real-time local newswire, delivering relevant news as it happens by bringing together local news, blogs and citizen journalism. Founded in 2008, Fwix offers the most advanced platform for finding, optimizing, categorizing and distributing this news, and delivers a unique model for news creation and consumption. Fwix is headquartered in San Francisco and backed by BlueRun Ventures. To tap into Fwix, start breaking stories, and find out more about the new AdWire, please visit

Contact Information

  • Emilie Cole
    415 625 8555
    fwix [at] launchsquad [dot] com