November 12, 2009 09:00 ET

Fwix Unveils Local News Monetization Platform

'AdWire' Brings Advertising, Content Producers, and Publishers Together With Innovative New Revenue Model

SAN FRANCISCO, CA--(Marketwire - November 12, 2009) - Fwix, the real-time local newswire, today announced AdWire, a local news distribution and monetization platform. The platform is the first of its kind to enable publishers and content creators alike to earn money through the creation of great local content and the disbursement of that content through self-monetizing local news widgets. Revenue will be shared between Fwix, publishers and content creators.

The content economy is burgeoning. Publishers of all sizes are aggressively pursuing new ways to syndicate, monetize and take advantage of the new distribution opportunities of the digital age. AdWire accomplishes this by distributing quality content through the Fwix newswire network and allowing it to earn money from that distribution through locally relevant contextual advertising. From large newspapers to small blogs, AdWire is designed to meet the syndication and monetization needs of any publisher. AdWire takes only a few minutes to add to any Web site, and publishers who use Typepad, Blogger, Wordpress or Tumblr will find it even easier to install AdWire into their blogs.

"Our vision is to bring local news content together and reward the major parties involved with the revenue and audience they deserve," said Fwix CEO Darian Shirazi. "With AdWire, we have developed an intelligent and efficient revenue model that now supports both content creators and publishers."

"Fwix's AdWire sets a new standard for local news monetization," said Bernard Gershon, Fwix advisor, former SVP/GM at Disney/ABC Digital Media, and veteran of the local and network news industry. "The most relevant local news is now married with the widest audience and most contextual advertising. This is the kind of solution we've been looking for as we continue to examine the future of the local news business."

"AdWire provides relevant local content and introduces our readers to new content providers in their area," said John Byrne, publisher of politics blog, who has been using the service in test phase for six months. "The return has been great. AdWire is competitive with other ad networks, but absent the headaches of banner advertising. It's a hole in one."

Content creators and journalists are highly encouraged to register with AdWire to get a piece of the revenue. For more information about Fwix's AdWire, please visit

About Fwix

Fwix is a real-time local newswire, delivering relevant news as it happens by bringing together local news, blogs and citizen journalism. Founded in 2008, Fwix offers the most advanced platform for finding, optimizing, categorizing and distributing this news, and delivers a unique model for news creation and consumption. Fwix is headquartered in San Francisco and backed by BlueRun Ventures. To tap into Fwix, start breaking stories, and find out more about the new AdWire, please visit

Contact Information

  • Media contact info:
    Emilie Cole or Kasey Fleisher
    fwix [at] launchsquad [dot] com