SOURCE: CMO Council

June 01, 2007 12:03 ET

GE Money, AAA, Expedia and Xerox Headline June 7 Secure the Trust of Your Brand Webcast Call Center Exposure: Limiting Leaks & Peeks

Complimentary Online Event Tackles the Vulnerabilities, Realities and Strategies for Ensuring Brand Integrity and Call Center Security

PALO ALTO, CA--(Marketwire - June 1, 2007) - With an estimated 100,000 call centers employing nearly 7.5 million workers handling an average of 1,708,379 calls per center per year, the opportunity for information leakage and data corruption is staggering. For many companies, the call center is the first direct touch point to the consumer, and often an opportunity to access a consumer's personal information. The Chief Marketing Officer (CMO) Council will be addressing the risks and vulnerabilities within the call center and the ramifications of breaches on brand integrity in a one-hour, interactive webcast being held on June 7, 2007, at 2:00pm EDT / 11:00am PDT.

A brand-name line up of call center, privacy and marketing executives have been assembled to lead a discussion about how the call center eco-system can implement best practices and safeguards across the call center organization. Among those scheduled to speak:

--  Jennifer Harkins Garone -- Senior Manager, Privacy & Security, GE
    Money -- oversees short- and long-term strategic direction for Privacy and
    Security at GE Money, also known as GE Financial Services.  GE Money is the
    personal finance provider of choice for over 130 million people worldwide.
    
--  Russ Reynolds -- VP, Customer Support, Xerox Services -- is
    responsible for Xerox Services Customer Contact Operations for North
    America. He brings over 17 years of experience in the call center and
    customer contact space and will share Xerox best practices to ensure data
    security and protection.
    
--  Cathy Bump -- Senior Privacy Compliance Counsel, Expedia, Inc. --
    oversees compliance with privacy and data security-related laws and is
    responsible for Expedia's implementation and maintenance of best practices
    in connection with privacy. She works closely with Expedia's Information
    Security Team to implement both internal and third party data safeguards.
    
--  Alexandra Morehouse -- Chief Marketing Officer, AAA of Northern
    California, Nevada and Utah -- oversees all advertising, branding, media
    relations and customer relationship management for the AAA affiliate, which
    provides a wide array of insurance, travel, automotive and financial
    services to more than four million members.
    
The session will be moderated by Tom Aiello, Vice President of Worldwide Sales & Marketing for Envision Telephony, a provider of software solutions that improve performance from the contact center to the enterprise. Their clients include Borders Group, ShopNBC, Vision Service Plan, KeyBank National Association, Cellular South, Petro-Canada, Delta Hotels, and Alaska Air Group. Envision's software includes business intelligence, speech analytics, workforce management, identity protection and Click2Coach® (composed of Envision Quality Monitoring™ and Envision eLearning™). The company's identity protection solution designed to protect sensitive data in the contact center was recognized the recipient of Product of the Year by Call Center, Communications Solutions, and Customer Interaction Solutions magazines.

Event Details:

Call Center Exposure: Limiting Leaks & Peeks
A Secure the Trust of Your Brand Event
June 7, 2007 -- 2:00pm EDT / 11:00am PDT
Sponsored by Envision Telephony
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https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=47183&sessionid=1&key=1A99C03EF6691A565671556B372C9FF9&sour cepage=register

About the CMO Council

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers' challenges at www.cmocouncil.org.

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