General Motors of Canada Limited

General Motors of Canada Limited

January 03, 2008 14:40 ET

GM Canada December and 2007 Year End Sales

(December 2007 and December 2006 both had 25 selling days)

OSHAWA, ONTARIO--(Marketwire - Jan. 3, 2008) - For the 2007 calendar year, General Motors of Canada maintained its sales leadership position in Canada delivering 403,410 units.

"For 2007, GM continued to stay the course with our strategy to focus on the quality and durability of our vehicles and strategically manage our daily rental sales volume," said Marc Comeau, GM of Canada's vice-president of sales, service, and marketing. "While this strategy has resulted in some overall sales declines we are experiencing good retail sales performance, higher residual values and solid sales from our recently introduced cars and trucks."

Comeau continued, "We are seeing strong customer acceptance for the new Cadillac CTS and Chevrolet Malibu and Malibu hybrid and Saturn Astra will lead the new generation of Saturn vehicles. GM will also continue to offer more green choices for Canadians offering three additional hybrids in 2008, the Cadillac Escalade and the Oshawa-built Chevrolet Silverado and GMC Sierra pickups."

Four GM vehicles were recently recognized by the Automobile Journalists Association of Canada (AJAC) from best small car (Saturn Astra) to best small crossover (Saturn Vue) to best luxury crossover (Buick Enclave) to best pickup truck (Chevrolet Silverado). This comes on the heels Motor Trend Magazine Car of the Year for the Cadillac CTS and Green Car of Year for the Chevrolet Tahoe hybrid SUV from Green Car Journal.

Sales Highlights

- The recently launched Chevrolet Malibu saw retail sales jump 8.9% in December.

- The all-new Cadillac CTS and Saab 9-3 were up 4.5% and 56.8%, respectively, for the month.

- GM's crossover line-up - including the GMC Acadia, Saturn Outlook and Buick Enclave - drove a 67.7% increase in the mid utility segment for the month.

- Pontiac Vibe continues to perform well - up 29.5% for the month and 12.9% for the year, driven by strong retail sales.

- Saturn posted a 23% increase in 2007 as a result of a strong vehicle line-up including the Aura and Aura Hybrid sedans, the Vue and Vue Hybrid small utility and all new Outlook crossover utility.

- GMs large pickup sales grew 7.5% in 2007, with gains from the Chevrolet Silverado and GMC Sierra extended cab pickups (up 10.2% and 9.2%, respectively), as well as strong performance from the 1500 Series Crew Cabs with Chevrolet up 50.5% and GMC up 38.9%.


2007 2006 % CHG
TOTAL CARS 9,678 16,741 -42.4%
TOTAL TRUCKS 16,412 19,517 -15.9%
COMBINED VEHICLES 26,090 36,258 -28.0%

CALENDAR YEAR-TO-DATE: December 31st, 2007
2007 2006 % CHG
TOTAL CARS 185,952 202,949 -8.4%
TOTAL TRUCKS 217,760 218,350 -0.3%
COMBINED VEHICLES 403,712 421,299 -4.2%

General Motors of Canada (GMCL) is engineering and manufacturing advanced environmental technologies ranging from Active Fuel Management (cylinder deactivation) and hybrid systems to E85 biofuel and fuel cell vehicles - more than any other auto company right here in Canada. Headquartered in Oshawa Ontario, GMCL employs more than 19,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through 743 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.

Contact Information

  • General Motors of Canada
    Patty Faith
    (905) 644-2728