GPS Industries, Inc.
OTC Bulletin Board : GPSN

GPS Industries, Inc.

October 10, 2007 06:30 ET

GPS Industries' Direct-to-the-Golfer Network Now Reaches Audience of Nine Million, and Growing

Company Owns Patents Governing On-Course Advertising

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 10, 2007) - GPS Industries, Inc. (GPSI) (OTCBB:GPSN), the world's leading provider of WiFi-enabled golf management systems, recent acquisition of competitor UpLink Corporation has cemented the Company's position as the on-course network of choice for direct-to-the-golfer advertising. With ownership of valuable intellectual property that includes patents for position-based advertising and onscreen display options for players on golf courses, GPS Industries is uniquely positioned to exploit the vast potential market for this dynamic media opportunity. A further result of the UpLink acquisition is that GPSI's network of courses now totals 340, delivering a highly valued audience of more than nine million golfers.

"It is clearly a new day at GPS Industries," said Robert Silzer, President and CEO of GPSI. "Our network of courses is growing rapidly worldwide and by owning key patents for cart display options and advertising our cutting edge Inforemer Golf Management System greatly surpasses any other technology on the market. With the combination of our advertising patent, our portfolio of GPS patents and the IQ Link patent we are now ideally positioned to escalate development of our media business."

Silzer added: "Our intellectual properties are valuable assets and we will continue to exploit our patents for the benefit of our shareholders."

Owning these patents allows GPS Industries in-house media division, InforeMedia™, to fully develop the advertising potential of the Inforemer®HD cart-mount display panels. Its 10.4-inch color, LCD screen is the industry standard and is key to attracting major brand advertisers, including Toyota, Norwegian Cruise Lines, and Tiger Woods watch of choice Tag Hauer.

With over 200 newly acquired courses, along with others outside the merger being integrated into the system rapidly, GPS Industries is solidly positioned to capitalize on the lucrative, high-end advertising market this client base represents.

"Our rapidly growing network of courses and superior Inforemer product provides advertisers a direct route to more than nine million high-end customers annually," said Silzer. "A growing list of national advertisers is recognizing the tremendous value of our system and the audience that it reaches. As a consequence, the revenue we generate from advertising sales will grow exponentially and soon, I expect, even exceed revenue generated by Inforemer system sales."

The UpLink acquisition is primarily a stock-based transaction and will see UpLink shareholders receive common stock valued at 12 cents per share. These shares are restricted from trading for a period of two years. "Certainly we believe the acquisition strengthens our operating business going forward," said Silzer.


About GPS Industries (GPSI)

GPS Industries, Inc. (OTCBB:GPSN) is a global technology solutions provider. In the golf industry, the Company's Inforemer® Golf Management System features an integrated WiFi communications network, a comprehensive suite of management tools, and award-winning cart-mounted display units. These display units deliver an enriched playing experience for golfers and a lucrative advertising opportunity for the Company and its client facilities. For golf communities, the WiFi infrastructure enables significant lifestyle amenities for residents, creating a wireless 'hot-spot' which supports an unique array of technologies: wireless internet connectivity, location tracking devices, wireless security protection, VOIP phones, mobile point-of-sale systems, and an interactive real estate sales tool. The Company owns the patent for position-based on-course advertising as well as numerous patents for GPS and Differential GPS (DGPS) applications for golf in fifteen countries worldwide, including the United States, Australia, Great Britain and Japan. For additional information, please visit: www.gpsindustries.com.

Forward-Looking Statements

Some statements contained in this release may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, the company's ability to generate revenues and other factors as described in the Company's literature and filings with the Securities and Exchange Commission.

Contact Information

  • GPS Industries
    Steve Barrett
    CMO
    (604) 576-7442 ext 115
    or
    GPS Industries
    Ryan Gray
    Investor Relations
    (310) 276-6743
    Website: www.gpsindustries.com
    or
    DKCommunications
    Jason Geller
    (212) 685-4300